Senior Product Marketing Manager

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly
• Over $200 million raised in funding
• Over 2500 Tideans globally - we're diversity champions
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India

ABOUT THE TEAM 

Tide Germany is a team with the mission to establish and scale tide with its internationally successful business accounts in the German Market. 

With its value proposition "The free business account for small businesses with secure payment transactions, simple business processes, free invoicing and SEPA transfers" we will attract sole traders and established businesses in the German Market with an attractive product and service offering. 

ABOUT THE ROLE 

We are looking for an exceptional Senior Product Marketing Manager to expand and manage our product portfolio to further develop our German account offering and foster growth. Our aim is to provide SME's with the products they need to save time for their financial admin, from Accounting and Invoicing, to Payroll.

In this role you will be accountable for a GTM strategy of dedicated product lines and their German revenues. Reporting to the Lead Country Commercial Manager you will help boost the German Growth by a deep understanding of the German market, customer needs, regulatory and the competitive environment.

Some of the things you'll be doing:

• Local market research: You will perform local market research, product discovery and customer insights and adapt suitable product strategies for the tide business account.
• Local products and projects: You will work with global product managers to develop locally relevant products. By deeply understanding local customer needs and product features, you will lead projects for the German market in close collaboration with the international organisation.
• Revenue Ownership: Take ownership for driving revenue growth for your product line in Germany. Develop and execute strategies to meet revenue targets, working closely with cross-functional teams to ensure alignment between product offerings, pricing, and go-to-market initiatives.
• Marketing and Sales Strategy: You will define and update local marketing and sales plans. You will track marketing and sales performance and initiate any corrective actions required. You are owning the marketing strategy in order to achieve product adoption goals, with particular emphasis on CRM/Customer lifecycle management and content.
• Product Marketing and sales material: You will be responsible for creation and maintenance of marketing copy/collateral and other customer facing materials taking into account German legislation.
• Go -Live and Operational Readiness: You will collaborate closely with the regional operations team to ensure operational readiness. Before release of product features you will be responsible for the QA and you act as the point of contact for all internal functionality questions.

WHAT ARE WE LOOKING FOR 

• You have 5+ years' relevant product marketing or commercial management experience.
• You have experience in and understanding of the SME space, SaaS software and/or fintech. Previous experience in working in the accounting space, insurance, business services is of advantage.
• You ask 'why?', and critically engage with ideas, strategy and proposals, and constructively provide feedback and your points of view
• You have a data-driven approach to understanding the competitor landscape, trends, product growth opportunities and tracking marketing KPIs/metrics.
• You have driven adoption and scaled a complex product in a fast growing company before, with an appreciation for the nuances of acquisition, activation and retention 
• You have a foundational understanding of CRM, performance marketing and sales enablement, so that you can constructively collaborate with these channels and drive improvements 
• You have built value propositions and positioning for Saas products, including for specific target segments
• You are organised, resilient and independent. You take the initiative and enjoy working in a fast-moving company where priorities can change and processes may need to be created from scratch.
• You've worked across multiple markets, navigating the complexities of global product development with a keen understanding of localization requirements.
• You're a self-starter who doesn't wait for instruction, and who works backwards from targets to ensure effective execution.
• You are fluent in English and German. 

WHAT YOU WILL GET IN RETURN

• 25 days of paid leave per year
• Additional 3 days of paid leave for volunteering or L&D
• We invest in your development with professional L&D budget 
• Share options
• Statutory Health Insurance
• Statutory Pension contribution
• Extended Parental Leave
• Mental health support through Plumm
• A one-off home office budget
• Work and travel globally - up to 90 days per country outside of your home country
• Team socials 
• Sabbatical Leave 
• Option to take your your work device as your own (eligibility applies)

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members' diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone's voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone's voice is heard.

 
Disclaimer
 
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official  email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.

---