Senior Product Marketing Manager

City: Berlin

Job Function: Corporate Functions

Job Area: Marketing

Seniority Level: Mid-Senior level

Date: Nov 27, 2025

HRS AS A COMPANY

HRS is reinventing the way businesses stay, work, and pay in today's dynamic global marketplace.

As a global technology company, HRS leverages AI-driven platforms to create fully digital lodging and meeting experiences for corporations, their travelers, and their partners.

Our platform-based ecosystem is redefining end-to-end travel management and payment for transient, meetings, and workforce segments within the world's leading Fortune 500 companies.

Beyond cost savings, our clients benefit from unrivaled expertise in traveler satisfaction, risk mitigation, process automation, and compliance.

HRS is also recognized for its award-winning Green Stay Initiative, helping companies achieve their NetZero targets, and for driving innovation in corporate payment automation and data transparency.

We collaborate with the world's leading hotel chains, regional hospitality groups, and payment providers to enable smarter, safer, and more efficient business travel.

POSITION

As Product Marketing Manager – Payment (Connect & Copilot), your mission is to position HRS's end-to-end payment solutions at the center of our digital lodging and meetings platforms.

You will drive the go-to-market strategy for payment across both Connect and Copilot, ensuring our customers and partners understand, adopt, and expand the use of our payment capabilities.

You will:

• Lead the global product marketing strategy for payment across lodging and meetings, shaping how we communicate value and innovation to corporate clients and partners.
• Translate complex payment processes — from booking to invoicing and reconciliation — into clear, value-driven narratives that resonate with procurement, finance, and travel leaders.
• Connect commercial strategy, data, and product innovation to deliver a unified go-to-market vision across Connect and Copilot.

This is a pivotal role in defining how HRS communicates end-to-end payment innovation — from booking through invoice — and how our solutions create measurable efficiency, transparency, and compliance for global enterprises.

RESPONSIBILITIES

Define and execute the go-to-market approach for payment across both Connect and Copilot, ensuring alignment with global customer segments and market priorities.

Develop clear, differentiated messaging that highlights the value of integrated payment and automation for lodging and meetings within HRS's platform ecosyste

Drive sales enablement by providing internal teams with tools, playbooks, and training that articulate the strategic value of HRS payment solutions.

Plan and execute cross-channel marketing campaigns, working closely with corporate marketing to drive awareness, adoption, and upsell opportunities.

Develop impactful content — thought leadership, case studies, digital campaigns, product guides, and webinars — focused on payment automation, compliance, and data intelligence.

Partner with Product, Sales, and Operations to ensure HRS's payment innovations are positioned consistently and effectively across markets.

Gather and synthesize insights on corporate payment trends, regulations, and competitive positioning to shape both messaging and product strategy.

Track GTM effectiveness, gather feedback, and continuously optimize marketing initiatives to drive measurable impact and growth.

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...

Product Marketing Expertise

• 3+ years of experience in B2B product marketing, ideally in SaaS, fintech, travel tech, or payment ecosystems.

Go-to-Market Strategy

• Proven track record of developing and executing GTM strategies for complex, data-driven solutions across multiple markets.

Positioning and Value Proposition

• Ability to craft clear, differentiated value propositions that connect payment innovation with business outcomes like compliance, savings, and automation.

Campaign and Content Execution

• Experience planning and delivering marketing campaigns, messaging frameworks, and enablement materials for enterprise buyers.

Cross-Functional Alignment

• Skilled in collaborating with Product, Sales, and Marketing teams to ensure consistent positioning and launch readiness.

Market and Customer Insight

• Understanding of corporate payment workflows, buyer personas (Procurement, Finance, Travel), and regulatory requirements.

Analytical and Data-Driven Mindset

• Ability to interpret data and performance metrics to optimize campaigns and support business strategy.

AI and Platform Experience

• Familiarity with AI-powered B2B platforms and how they transform user experience and decision-making.

Adaptability and Agility

• Comfortable working in a dynamic environment with evolving products and priorities.

Language Skills

• Fluency in English (written and verbal); additional languages are an asset.

PERSPECTIVE

Join a global network of intrapreneurs dedicated to reinventing how businesses stay, work, and pay.

At HRS, you will contribute to a greater mission — driving smarter, more sustainable business travel — while growing both personally and professionally.

Our culture of ownership, continuous learning, and improvement empowers every team member to make a real impact on how the world's largest companies manage their travel and payment processes.

LOCATION, MOBILITY, INCENTIVE

The position is based in Berlin, Germany.

An attractive compensation package includes a competitive base salary, annual bonus, and all necessary work equipment.

Req ID: 18541