Senior Digital Marketing Analyst

WongDoody is a creative technology agency with 30 years of experience, 2,000 designers and innovators, and 20 design studios around the world. We are proud to have won over 500 creative awards and have twice been finalists for Innovation Agency of the Year. We create intelligent marketing and experiences that help unlock what's next for people and brands. And we believe in a Friend Called Future - always embracing what's new and what's next with open arms. 

Retail & CPG Vertical 

Our team specializes in FMCG and retail. Together with strong, unique brands like OTTO, bonprix, Rolf Benz and Avène we develop new brand strategies, customer-centric campaigns and digital products. We find new ways to combine creation, data and media. 

Our local benefits

• Flexible working hours and 100% overtime compensation
• Work where it works for you. At home or in the office, or any mix you like 
• Working for strong brands and clients we believe in 
• 30 days' vacation per year 
• Urban Sports Club 
• Company Benefits
• Nice people in welcoming teams 

What you can expect

Performance marketing  

• Plan, launch, and optimize 6-figure paid campaigns across Meta, Google, TikTok, and Pinterest; own end-to-end setup, pacing, and iterative optimization. 
• Consult and educate clients through their performance journey: align goals, right-size expectations, and create pragmatic roadmaps and campaign plans. 
• Build channel mixes and media plans tied to clear KPIs; run structured A/B tests (audience, creative, placements) and feed learnings back to strategy and creative teams.  
• Manage budgets and vendor/partner relationships to support integrated programs. 

Reporting & analytics (≈65%) 

• Own social/content analytics for (mostly) organic content (e.g., Instagram, TikTok, YouTube, LinkedIn) and owned web: define KPI frameworks, content taxonomies, and benchmarks that tie to business outcomes. 
• Build and maintain automated, reliable dashboards (Looker Studio/Data Studio; GA4; Sheets/Excel; Power BI/Tableau a plus) with weekly/monthly/quarterly cadences and crisp executive readouts. 
• Establish and enforce data hygiene: UTM standards, tagging conventions, pixel/GTM QA, and privacy-aware measurement practices. 
• Translate complex data into clear narratives and next steps for non-technical stakeholders; turn insights into content/creative briefs and test plans. 
• Run and evaluate experiments beyond paid (format mix, hooks/thumbnails, posting cadence, timing, creator vs. brand posts); document learnings and rollouts. 
• Create reporting templates/playbooks, track SLAs, and continuously improve how we collect, visualize, and communicate performance. 

Multidisciplinary & other (≈10%) 

• Co-shape creative content strategy with strategy/creative teams; develop insights-driven briefs and editorial guidance for organic social. 
• Contribute to adjacent lifecycle work (email/CRM) when needed and help connect insights across the funnel. 
• Partner with UX/design on data-informed wireframes/flows; instrument measurement and recommend improvements to reduce friction.

What we'd love to see

• 6–8 years in digital marketing with hands-on paid media experience and strong social/content analytics chops (agency background a plus). 
• Fluency in ad platforms (Meta/Google/TikTok/Pinterest), GA4, and Google Tag Manager; you're comfortable auditing pixels/conversions. 
• Strong dashboarding skills (Looker Studio required; Power BI/Tableau a plus) and advanced Excel/Sheets; basic SQL or Python for analysis is a nice-to-have. 
• Proven experience building KPI frameworks, content tagging/taxonomies, and UTM governance; you care about data quality and consistency. 
• Ability to educate and influence less-mature clients: clear storytelling, workshop facilitation, and the confidence to set realistic plans and push back gracefully. 
• Cross-disciplinary collaboration with strategy, creative, and design; you can turn insights into briefs and experiments that teams actually use. 
• Familiarity with UX/CRO practices and landing-page diagnostics; bonus points for OOH/DOOH planning and simple offline-to-online measurement. 
• Curious and experiment-minded; you design tests, measure incrementality where feasible, and sunset weak ideas quickly. 
• Awareness of platform and privacy changes (e.g., iOS/ATT, cookie deprecation, GDPR) and their measurement implications. 
• Excellent communication and presentation skills; operational rigor and documentation mindset. 
• Fluency in German and English. 

We care about your personality and professional skills. We don't care about your gender, age, nationality or appearance and are open to working with everyone.

Please note: This is a job ad by WongDoody GmbH based in Germany. Through our website or other sources, you may find job ads published by one of our WongDoody sister companies around the globe with whom we act jointly under the band "WongDoody". For each job offer, only the entity is responsible, which has published the ad. Contact persons, required information and applicable terms may differ. You can inform yourself how WongDoody GmbH is processing your personal data provided in the application process here.

If you have any questions about the application process, feel free to contact our People & Culture Team directly under