Sr. Customer Insights Manager

Reports to: Customer Insights Director
Location: Munich, Germany
Office Policy: 3 days in person, 2 days at home each week
Contract type: Permanent, full time
Language Requirements: German and English business fluent
Omaze is reinventing fundraising by offering people the chance to win once-in-a-lifetime prizes while raising millions for charities around the world. Since launching in the UK in 2020, we've become one of the fastest-growing companies in the country and now, we're scaling our impact across Europe

We launched in Germany in June 2025 with ambitious growth goals and a clear mission: raise significant funds for local charities while delivering unforgettable experiences to our customers. In the UK alone, we've raised nearly £100 million for charity, and created over 40 new millionaires. Now, we're building a standout team in Germany – and we need your help to do it.

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About The Job
We're looking for a Senior Customer Insight Manager to lead our international research and insights programme. You'll be a vital voice for our customers, uncovering what motivates them, how they experience Omaze, and how we can better serve them. You'll help shape strategic decision-making by connecting research, feedback, and performance data to deliver a deep and actionable understanding of our audience.

This role requires monthly travel between Munich and London, so you'll need to be comfortable navigating cross-market dynamics and collaborating in person with key teams. Your work will fuel growth, innovation, and better customer experiences across Omaze.

What You'll Be Doing

• Leading end-to-end research initiatives across markets, including brand tracking, customer profiling, proposition development, journey mapping, creative testing, and campaign effectiveness
• Managing our customer listening programme, ensuring ongoing feedback and sentiment are captured, analysed, and shared with the wider business
• Driving cross-functional insight projects across Growth, Analytics, Product, Brand, Strategy, and Marketing
• Turning complex data into compelling, digestible stories that inform strategy and drive impact
• Managing external research agencies and ensuring high-quality, timely delivery of insights
• Synthesising qualitative and quantitative research with business data to identify trends and opportunities
• Championing the voice of the customer and embedding insights across the organisation

About You

• You have extensive experience in customer insight, market research, or a similar field
• Skilled in both qualitative and quantitative methods, and confident running research from brief to delivery
• Exceptional communication skills and ability to tell a compelling story for the business; adept at pulling data from various sources and connecting dots to drive strategic thinking
• Proven track record managing agencies and insight programmes end-to-end
• Comfortable working internationally and in matrixed organisations
• Fluent in German and English; other languages are a plus
• Bonus points for experience in e-commerce or subscription-based businesses
• Bonus points if you have both market research and user research skills and experience

Why You'll Love Working at Omaze
Mission: Every day, your work helps raise life-changing funds for vital charities.

Growth: Omaze is scaling fast in Germany this is your chance to help shape a new market.

Creativity: You'll help bring surprise, delight, and impact to every conversation.

Culture: We're ambitious, purpose-driven, and believe joy belongs at work too.

We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.