Influencer Manager France

Be extraordinary - Excite the ordinary

Our vision is to make a healthy and sustainable lifestyle the most attractive choice. So we defy: the status quo, misleading product, and nonsense rules We truly believe in the power of ideas and are thirsty to realize the ones that could have impact. We're an eclectic bunch of creative minds, experts, builders, and improvers. Our perspectives, cultures, backgrounds, dreams, skills, and life paths may have nothing in common, but we gather behind a vision and sail together towards our ambitious goals.

Are you looking to take on a new challenge? Let's talk.

With Content Creator and Influencer Marketing being a key marketing channel for air up and contributing to a major part of our revenue and business growth, we are looking for a Senior Influencer Manager for the French market who is passionate about combining creativity with data-driven performance.

***This role is located in Germany***

Your responsibilities

• Ownership: You are responsible for the Influencer Marketing activities in France and are one of the channel representatives for the market.
• Strategy: You help define and assist the long- and short-term strategy for the French market based on the market needs provided by your team lead + head of
• Campaign & Budget planning: You plan your influencer campaigns according to our overall brand, marketing and content strategy with operational excellence. You also keep track and steer your team accordingly.
• You are responsible for the planning and management of your own 6 digit monthly budget for macro and mega influencer campaigns. (from beginning to end: outreach, negotiations, contract set up, campaign management, tracking, briefing, content review, performance analysis, reporting etc).
• Campaign Ideation: Together with the French team and talent agencies, you will develop and implement innovative campaign ideas for our presence across all social media platforms such as Instagram, YouTube, TikTok, Twitch, etc and for each of our influencers and creators (from editorial planning to management and implementation).
• Cross-functional: You stay up to date in the influencer marketing industry trends and implement them into your campaigns. (knowledge sharing when appropriate to increase your markets' visibility)
• Collaboration: You support influencer integrated campaigns and work closely with other marketing departments (Paid social, Social Organic, CRM, E-Comm etc.)

That's you

• You hold a Bachelor's or Master's degree in Communication, Marketing, Business Administration or in a related field, alternatively you have equivalent vocational training
• You have at least 3 years of Influencer Marketing experience on the French market and in an in-house team and have a great understanding of the French culture and the influencer marketing scene
• You have a high affinity and knowledge about influencer marketing and its KPIs, and are comfortable working with extensive data
• You possess an exception balance between creativity, operational excellence and organizational skills that the role requires
• You think creatively when it comes to influencer marketing and bring innovation to the influencer marketing strategy and approach
• You have an entrepreneurial mindset and are not afraid to take ownership of your budget and campaigns and see yourself as a great negotiator
• You are fluent in French and English

The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations.
But what's in for you?

30 days of vacation

discount on our products

employer-funded pension & location related insurances (may vary per country)

purpose built office in MUC

personal development

regular team events

start-up spirit

workation options (availability may differ by role)

air up have developed an innovative and world-first drinking system. Through scent alone, the air up bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.

air up is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.

---