Influence Marketing Manager WSE Field-based Germany

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.

"The Mountain Sport Company", Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

We are looking for an Influence Marketing Manager Winter Sports Equipment Germany (F/M) to lead and execute Salomon's influence and community activation strategy across the German Winter Sports market, with a strong focus on Alpine and Racing communities.

In this key field-based role, you will drive brand desirability, athlete visibility, and consumer engagement for Salomon's Winter Sports Equipment categories, including Alpine, Nordic, Snowboard, and Protection. You will also play a key role in establishing and activating the future Salomon Performance Center (SPC) near Grödig, Austria.

You will work closely with the German, the Austrian Marketing team and the EMEA Winter Sports Equipment Marketing organization to ensure strong local execution aligned with global strategy.

Your Main Missions

• Build and execute the German influence marketing strategy for Winter Sports Equipment, focusing on Alpine and Racing communities.

• Identify, onboard, and activate athletes, influencers, and partners who represent Salomon's values and performance spirit.

• Coordinate local activations, product testing, and community events to enhance brand visibility and consumer engagement.

• Support racing activations with athletes, federations, and clubs, ensuring strong representation in Alpine events.

• Contribute to the success of the Salomon Performance Center, turning it into a hub for athletes, product testing, and community engagement.

• Collaborate closely with Austria's marketing team for campaign alignment and shared initiatives.

• Manage agency and partner relationships to maximize campaign impact and content quality.

• Monitor and report on key performance indicators: reach, engagement, athlete visibility, and sales uplift through community activations.

• Bachelor's or Master's degree in Marketing, Sports Management, or related field.

• Minimum 2–3 years of experience in influencer or sports marketing; 5 years is preferred.

• Strong understanding/background of the Winter Sports Equipment industry and Alpine community is a plus

• Fluent in German (native or equivalent) and English (fluent).

• Excellent communication and relationship-building skills with athletes, partners, and stakeholders.

• Hands-on and proactive attitude, comfortable working in the field and managing multiple projects.

• Knowledge of the snowboard segment is a strong plus.

• Experience or network within the racing community is highly valued.

• Strong organizational, analytical, and reporting skills.

What You'll Bring:

• Deep passion for winter sports and authentic connection to the Alpine world.

• A mix of creativity, execution excellence, and strategic thinking.

• The ability to engage communities and transform partnerships into performance-driven results.

• A collaborative mindset and willingness to work across borders with multicultural teams.

• Field-based position ideally located near Munich or the Alps region (Southern Germany).

• Regular travel within Germany and Austria required.

• Permanent Contract

 

Ready to shape the future of Salomon's Winter Sports community in Germany?

Apply now and join the mountain sport company driving innovation and passion for performance.