Senior Communications Manager

Job ID

486459

Posted since

26-Nov-2025

Organization

Smart Infrastructure

Field of work

Marketing

Company

Siemens AG

Experience level

Experienced Professional

Job type

Full-time

Work mode

Hybrid (Remote/Office)

Employment type

Permanent

Location(s)

• Berlin - Berlin - Germany
• Corroios - Setubal - Portugal
• Erlangen - Bayern - Germany

As a Senior Communications Manager (f/m/d), you'll play a pivotal role in shaping our brand's voice and reach. This unique position offers a blend of essential communication disciplines, enabling you to leverage your broad marketing communications expertise while delving into the exciting world of digital strategy and demand generation.

What we offer you:

• An attractive remuneration package
• Access to Siemens share plans
• 30 days of paid vacation and a variety of flexible work schedules that allow time off for you and your family
• 2 to 3 days of mobile working per week as a global standard
• Flexible training opportunities for both your professional and personal development that you can tailor to your interests

Since each of over 300,000 team members feels that other benefits are particularly important, and we cannot list our entire benefit portfolio here, you can find more information here.

The individual benefits are subject to regulatory, contractual, or corporate conditions.

The Role: A Dual Focus on Impact

This exciting position is designed for strategic thinkers, willing to roll up their sleeves. You'll be responsible for our whole portfolio, with approximately 50% of your time dedicated to general marketing communications and the other 50% focused on digital communications, analytics, and demand generation.

Your Responsibilities Will Include:

I. Marketing Communications Generalist (approx. 50%)

• Strategic Communication Planning: Develop, implement, and manage comprehensive communication strategies and campaigns that align with business goals and enhance brand reputation
• Content Creation & Storytelling: Craft compelling messages, press releases, articles, presentations, case studies, and internal communications that inform, inspire, and engage various stakeholders
• Brand Guard: Ensure consistent brand messaging and visual identity across all communication channels and materials
• Stakeholder Engagement: Collaborate closely with internal teams (e.g., product management, sales, HR) and external partners (e.g., media, agencies) to ensure integrated communication efforts
• Media Relations: Manage media inquiries, cultivate relationships with journalists, and identify opportunities for positive media coverage.
• Event Support: Provide communication support for key events, conferences, and webinars

II. Digital Communications & Demand Generation Specialist (approx. 50%)

• Website Strategy & Management: Oversee the content strategy, user experience (UX), and performance of our key websites, ensuring they are engaging, up-to-date, and optimized for search engines (SEO)
• Google Analytics & Reporting: Utilize Google Analytics and other digital tools to monitor website performance, analyze user behavior, and provide actionable insights to optimize digital strategies and content
• Demand Generation Campaigns: Design, execute, and optimize digital marketing campaigns (e.g., email marketing, paid media, content syndication) aimed at generating leads and nurturing prospects
• Digital Content Optimization: Work with content creators to ensure digital content is tailored for online consumption, SEO-friendly, and supports demand generation efforts.
• Performance Monitoring: Track, analyze, and report on the effectiveness of digital communication initiatives, continuously seeking ways to improve ROI and engagement
• Emerging Trends: Stay abreast of the latest digital marketing trends, tools, and best practices, bringing innovative ideas to the team

Your defining qualities:

• Education:

• Master's degree in Communications, Marketing, Digital Media, Journalism, or a related field

• Experience & Skills:

• Longterm experience in marketing communications, with a significant portion dedicated to digital marketing and demand generation

• Proven ability to develop and execute integrated communication strategies across multiple channels
• A deep understanding of B2B communication principles and the ability to quickly grasp complex topics, distill their core essence, and translate them into compelling messages for business customers
• Deep understanding and hands-on experience with website content management systems (CMS), Google Analytics, SEO best practices, and digital advertising platforms
• Exceptional writing, editing, and storytelling skills with a keen eye for detail and an ability to adapt tone and style for different audiences and platforms
• Strong ability to interpret data, draw insights, and make data-driven decisions to optimize communication efforts
• Excellent organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

• Experience within the eMobility sector is a significant advantage.

• Ways of working:

• A natural team player with strong interpersonal skills and the ability to build relationships across diverse teams.

• Languages:

• Fluent in English (written and spoken). Proficiency in German is a significant advantage.

You are much more than your qualifications, and we believe in the potential of every single candidate. We look forward to getting to know you

At Siemens, we believe that feeling valued and included is the foundation for doing great work. That's why we aim to create an inclusive workplace where everyone feels a sense of belonging, and where individual perspectives and experiences are celebrated. Our commitment to fairness and respect extends to every applicant.

As an equal opportunity employer, we welcome applications from individuals of all backgrounds and particularly encourage applications from persons with disabilities.

About us

At Siemens eMobility, we believe that electric mobility is a crucial lever to achieve global climate goals. And we are dedicated to integrating it into everyday life by providing innovative charging infrastructure solutions.

Our portfolio combines smart DC charging technology with IoT-connected hardware, advanced software, and comprehensive services. We specialize in the growing eTruck and eBus segment, delivering reliable solutions for both depot/fleet and en-route charging.

As one of the leading players in charging infrastructure, our team of over 1,000 professionals has successfully installed more than 80,000 chargers across 60+ countries. We work closely with Charge Point Operators, OEMs, energy suppliers, and fleet operators to create tailored solutions that meet every requirement.

Recently strengthened by the integration of Heliox, a Dutch technology leader in DC fast charging solutions, we're expanding our capabilities and expertise in eMobility solutions. To better serve our customers and act more dynamically in a rapidly evolving market, we plan to establish ourselves as a separate legal entity.

You can find more information about the department and its products here:

– if you would like to find out more about jobs & careers at Siemens.

FAQ – if you need further information on the application process.