Channel Lead SDA

vor 5 Stunden


Frankfurt am Main, Hessen, Deutschland Beko Germany GmbH Vollzeit

About the role

We are seeking an experienced and strategic Sales Manager for our SDA channel. This leadership role is responsible for driving sales performance, defining product ranges, and implementing pricing strategies to achieve sustainable growth and profitability.

Key Responsibilities

  • Develop concepts for product range definition and pricing strategies for relevant sales channels, aligned with marketing and service objectives (including supply chain and after-sales processes).
  • Continuously monitor and analyze market and competitive trends to identify opportunities and implement strategies to increase turnover, market share, and price index.
  • Set channel sales targets and budgets in close collaboration with senior management; ensure execution according to distribution policy.
  • Build and expand relationships with key customers in cooperation with our Key Account Manager.
  • Identify new marketing opportunities and share insights on market conditions and competitor activities with internal stakeholders.
  • Represent the company at national sales events and trade fairs to strengthen brand presence and customer engagement.
  • Lead and develop KAM Team (actual 6) ; implement personnel measures in alignment with HR and senior leadership.
  • Propose and execute improvements in structural and process organization to enhance efficiency.

Qualifications

  • Bachelor's or Master's degree in Business Administration.
  • Experience in sales leadership roles within consumer goods or SDA industry in Germany.
  • Strong analytical skills and ability to interpret market data.
  • Excellent negotiation and communication skills.
  • Leadership experience with a track record of team development and performance management.
  • Fluent in English & German.

What we offer

Join one of the world's most innovative and sustainable global players. Alongside excellent growth potential and a great team spirit, we offer:

  • A Global Stage:
    Work within a truly international environment that values diverse perspectives.
  • Premium Mobility:
    Enjoy a company car, fully available for your private use.
  • Future Security:
    Up to 30% employer match on private pension plans.
  • Green Mobility
    :
    Tax-efficient 'Jobbike' leasing.


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