General Sales

The opportunity
We are seeking a dynamic and results-driven Sales Manager – Distribution Automation (DA) to lead strategic sales initiatives across our DA products and solutions portfolio. This role combines individual sales responsibility with leadership of a direct sales team, ensuring achievement of both personal and team targets while driving profitable growth and customer satisfaction.

The successful candidate will manage and coach direct reports, foster a high-performance culture, and ensure disciplined execution of sales plans. In addition, the Sales Manager will collaborate across teams and functions, influence stakeholders, and contribute to a comprehensive offering aligned with strategic objectives

How You'll Make An Impact

• Lead, motivate, and develop a team of direct sales reports, ensuring clarity of objectives, accountability, and achievement of assigned targets.
• Conduct regular performance reviews, provide coaching and mentoring, and implement development plans to enhance team capabilities.
• Monitor individual and team KPIs, ensuring proactive pipeline management and accurate forecasting.
• Foster a collaborative and customer-centric culture within the team, promoting best practices and continuous improvement.
• Drive own sales of distribution automation products and solutions (e.g., IEDs, RTUs, wireless communication), focusing on volume, mix, and profitability targets for assigned accounts.
• Establish and maintain strong relationships with stakeholders across utilities, EPCs, system integrators, OEMs, panel builders, distributors, and industrial clients.
• Define and maintain a robust channel strategy that supports business growth across diverse market segments. Identify, onboard, and nurture channel partners—including distributors, panel builders, and system integrators—ensuring alignment with strategic goals.
• Continuously monitor market dynamics, including emerging technologies, competitor activities, regulatory developments, and customer feedback.
• Ensure proper business and market development defining the local segments, customer and partner plans in accordance to DA strategies
• Analyze trends to identify growth opportunities and threats, and translate insights into actionable recommendations for product development, pricing strategies, and go-to-market positioning.
• Represent the company and its Distribution Automation portfolio at key industry events, trade shows, conferences, and forums.
• Ensure both personal and team achievement of defined sales targets and KPIs, including order growth, margin contribution, pipeline development, market share increase and conversion rates.
• Demonstrate disciplined execution of sales plans, proactive opportunity management, and effective use of CRM tools.
• Provide regular reporting to senior management on performance, market trends, and strategic initiatives.

Your background

• Bachelor's degree in Electrical Engineering or a related field (Master's degree preferred).
• Minimum of 7 years' experience in sales, including at least 3 years in a leadership role managing direct reports.
• Strong understanding of utility distribution networks, automation technologies, and grid modernization trends.
• Proven ability to lead teams, drive performance, and manage complex sales cycles.
• Excellent communication, negotiation, and presentation skills.
• Willingness to travel up to 50% as required.
• Technical expertise in power systems and DA technologies.
• Familiarity with communication protocols such as IEC 61850, DNP3, and Modbus.
• Experience in developing and executing market-specific sales strategies.
• Strong customer-centric approach with the ability to identify pain points and tailor solutions.
• Solid understanding of pricing models, profitability, and commercial strategy.
• Proficiency in CRM platforms (e.g., Salesforce).

Hitachi Energy is a global technology leader in electrification, powering a sustainable energy future through innovative power grid technologies with digital at the core. Over three billion people depend on our technologies to power their daily lives.

With over a century in pioneering mission-critical technologies like high-voltage, transformers, automation, and power electronics, we are addressing the most urgent energy challenge of our time – balancing soaring electricity demand, while decarbonizing the power system.

Headquartered in Switzerland, we employ over 50,000 people in 60 countries and generate revenues of around $16 billion USD. We welcome you to apply today.