Field Marketing Manager Germany

Offres d'emploiLes SecteursIndustrieNumériqueSantéTransition écologiqueAgricultureRejoindre la Mission French TechDécouvrir les métiers de la TechField Marketing Manager Germany (m/f/d)MunichFull-TimeStart Date: 09 October 2025Apply NowAbout"Dans un monde d'entreprises, où poser un congé est aussi long que le congé lui-même, où une note de frais vous coûte plus d'énergie qu'elle ne vous rapporte d'euros… Une entreprise s'élève pour supprimer les fichiers Words et Excel et créer des lignes droites dans les labyrinthes de la gestion administrative et RH. Mais pour y arriver, elle a besoin de vous."Depuis 2002, notre société, Lucca, édite des solutions SaaS pour augmenter l'efficacité et l'engagement des collaborateurs. Nous adressons les principales problématiques de gestion administrative et RH : temps et activités, notes de frais, administration du personnel, entretiens annuels et mesure du bien-être au travail.Nos solutions sont aujourd'hui utilisées par plus d'un million d'utilisateurs dans tout type de sociétés (de la chic chaîne d'hôtels Accor à la marque de surf Rip Curl) et notamment dans celles en forte croissance se développant à l'international (Deezer, Michel & Augustin…).Certes nous exerçons notre activité dans le très sérieux domaine des outils de gestion, mais notre travail est guidé par la conviction qu'un logiciel de gestion n'est pas nécessairement gris, moche et triste. Nous accordons donc une très grande importance au design de nos interfaces ainsi qu'à l'expérience utilisateur.Début 2022 et pour la première fois de son histoire, nous avons levé des fonds (65m€) après 20 ans d'autofinancement afin de poursuivre notre forte croissance (plus de 40% par an). Aujourd'hui nous sommes 700+ luccasiens et luccasiennes ; objectif : 900 luccasien(ne)s et 100M€ de chiffre d'affaires dès 2025.Job DescriptionLucca Software provides SaaS solutions to optimize administrative and HR processes. We have more than 8'700 clients and 1'400'000 users all around the world (130 countries). We design software solutions that provide simple answers to specific needs: time & activity management, HR management, employee engagement, expense reports. Our goal is to increase productivity while providing our clients with a simple, efficient and user-friendly experience.Given our strong growth (40% per year on average) and our ambitions, we need to strengthen our workforce, which currently stands at 750 people in France (Paris, Marseille, Nantes), Spain (Barcelona), Switzerland (Geneva, Basel) and now Germany (Munich).Your roleYour main mission will be to help sales grow our business in Germany using a variety of marketing tactics including digital campaigns, social media and events, supported by the global marketing teams. You will report to the Country Manager, working closely with him to ensure marketing aligns and contribute to pipeline growth. You will build a local strategy and roadmap that will best serve our goals.1/ Marketing campaignsBuild and manage budgetPlan integrated campaigns throughout the fiscal yearBuild buyer journeys with the most efficient tacticsWork with the DACH PMM to define campaigns topics and messagingCreate or outsource content, including SEO-optimised contentDrive, adjust and analyse campaignsReport on performance and resultsWork with sales on lead scoring2/ Web and contentWork with global teams to manage local content on our website and marketing assets3/ CommunicationWork with the global communication team to build and execute the local social media strategyIdentify the events we should attend and organise Lucca's presence with the global communication team4/ Testing, iterating, learning and reportingShare analysis, feedback from the field and associated recommendations to the relevant internal Lucca teams and stakeholders to accelerate our learning curve.ObjectivesYou Will Be Measured Onvolume and quality of leads generated and nurtured for the sales teamyou will be expected to set up local KPI benchmarksyou will improve brand awareness and preference on the German marketPreferred Experience❏ You are native German & fluent in English. ❏ You had 5-7 years of experience in the SaaS sector or HRIS industry in Germany and a successful experience in a Marketing role. ❏ You have an entrepreneurial mindset: ideally you have already worked on the opening of the German market for a foreign company. ❏ You like to take on big challenges: you are curious, with a real desire to learn and results-oriented working methods. ❏ You have a strong operational spirit: you like action, getting your hands into the field. ❏ You have very good communication skills both in writing and orally, to communicate internally and represent the company in the country. ❏ You are an adaptable team-player, interested in collaborating with different cultures internally.We will have the perfect fit and a high potential for Lucca if we can picture you growing theses skills with us…Complexity - Brain juice hectoliters (#Problem Solving)Autonomy - Duracell style or not?Scope of influence - Shine bright like a diamondResponsibility & Accountability - Team size mattersLeadership & Lucca-ttitudes - Lead by exempleRecruitment processStep 1: Phone interview with the Talent Acquisition Manager (30 minutes) Step 2: Manager interview (60 minutes) Step 3: Case study followed by a small interview with future colleagues (60 minutes) Step 4: Final Talk (45 minutes)Additional InformationContract Type: Full-TimeStart Date: 09 October 2025Location: MunichExperience: > 4 yearsUnknownApply NowSee Other Lucca Job Listings