Field Marketing Manager

Overview

Our client is a fast-growing SaaS company that provides software solutions to optimize administrative and HR processes. With more than 8,700 clients and 1.4 million users across 130 countries, they design tools that deliver simple, efficient, and user-friendly experiences.

Their solutions address key business needs such as time and activity management, HR management, employee engagement, and expense reporting. By combining innovation with usability, they help organizations increase productivity and streamline their operations.

Driven by strong growth — an average of 40% per year — and ambitious expansion goals, our client is strengthening their international presence. Their team of 750 employees is currently based in France (Paris, Marseille, Nantes), Spain (Barcelona), Switzerland (Geneva, Basel), and now Germany (Munich).

As they continue to grow their footprint in the German market, they are seeking a Marketing Manager to lead local marketing initiatives, drive awareness, and support the sales team in achieving commercial success.

Description

As Marketing Manager – Germany, you will play a key role in developing and executing marketing strategies to accelerate growth in the region. You will work closely with the Country Manager and global marketing teams to design and implement a localized strategy aligned with overall business goals.

Your mission will be to help generate and nurture leads for the sales team through a mix of digital campaigns, social media, and events, while improving brand awareness and preference in the German market.

Key Responsibilities1. Marketing Campaigns

• Build and manage the local marketing budget.
• Plan integrated campaigns throughout the fiscal year.
• Develop buyer journeys and select the most effective tactics.
• Collaborate with the DACH Product Marketing Manager to define campaign topics and messaging.
• Create or outsource content, ensuring SEO optimization.
• Drive, monitor, and analyze campaign performance.
• Report on key metrics and results.
• Partner with sales on lead scoring and funnel optimization.

2. Web and Content

• Collaborate with global teams to manage local content on the company website and marketing materials.

3. Communication

• Work with the global communication team to define and execute the local social media strategy.
• Identify relevant industry events and coordinate the company's participation and presence.

4. Testing, Iteration, and Reporting

• Share analysis, field feedback, and actionable recommendations with internal teams to accelerate learning and performance improvement.

Objectives

You will be measured on:

• The volume and quality of leads generated and nurtured for the sales team.
• Establishing local KPI benchmarks for marketing performance.
• Improving brand awareness and preference within the German market.

Requirements

• Native German speaker and fluent in English.
• 5–7 years of experience in the SaaS or HRIS industry in Germany, with a successful background in marketing.
• Entrepreneurial mindset — ideally experienced in launching a foreign company's presence in the German market.
• Curious, proactive, and results-oriented, with a strong desire to learn and take on challenges.
• Hands-on and operational — comfortable executing and adjusting tactics in the field.
• Excellent written and verbal communication skills to effectively collaborate internally and represent the company externally.
• A true team player, adaptable and open to working across cultures and geographies.

This role offers exceptional opportunities for growth and development. Success in this position will help you strengthen key leadership capabilities, including:

• Complexity & Problem Solving – managing multifaceted challenges with creativity and logic.
• Autonomy – taking ownership and driving initiatives independently.
• Scope of Influence – expanding your impact across teams and projects.
• Responsibility & Accountability – growing with the team as responsibilities scale.
• Leadership & Attitude – leading by example and embodying the company's core values.

Benefits

• Fast-growing French Tech scale-up with an international outlook
• Early opportunity to contribute to growth in a large market
• Collaborative and transparent culture (employee shareholding, open salaries, collective bonus)
• Passionate, down-to-earth teams with a strong sense of humor
• Human-sized company encouraging initiative and innovation
• Inclusive workplace welcoming disabled employees

Additional Perks

• Annual global seminar and regular team events
• 30 days of paid vacation
• 75% reimbursement of the Deutschland Ticket
• Flexible work-from-home options

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