Marketing Specialist

Marketing Specialist Central Europe

Location: Germany

(Remote-first, with in-person collaboration)

As part of our growth strategy, Top Employers Institute is looking for a motivated Marketing Specialist to support our go-to-market activities across Central Europe.

In this role, you will support the Senior Regional Marketing Manager for Northern Europe and Africa in localising global campaigns, executing persona-driven initiatives, planning and coordinating events, and collaborating closely with Sales and Marketing colleagues to bring our activities to life. This position is ideal for someone with initial hands-on experience (2-3 years) in B2B marketing who is eager to learn, grow, and make a real impact in an international environment.

Success in this role will be measured by contribution to pipeline growth, campaign ROI, event engagement, and stakeholder satisfaction.

Key responsibilities

Regional marketing planning & budgeting

• Execute and adapt global marketing campaigns for the Central European audiences (Germany and Poland focus)
• Track the ROI on initiatives and pipeline acceleration
• Act as a regional voice in shaping global-to-local campaign strategies

Lead generation, nurturing and automation

• Collaborate with Campaigns and Rev Ops teams to execute paid, earned, and owned media campaigns
• Monitor funnel metrics, nurture program performance, and continuously optimise lead quality
• Strengthen alignment and transparency between marketing and sales on lead definitions, qualification, and follow-up

Content marketing and Thought Leadership

• Localise centrally produced content to suit regional audiences
• Foster a culture of social sharing and executive amplification in region
• Regional newsletter programme management and maintenance
• Ensure all deliverables are on-brand and follow our tone of voice

Customer engagement through events and sponsorships

• Lead the execution of physical and digital events in-region, in collaboration with the global events team
• Manage local media and sponsorship partnerships, ensuring performance reviews
• Lead regional content adaptation and distribution for Top Employers Certification campaigns

Stakeholder management

• Collaborate with Sales, Client Success, and Corporate Marketing to ensure alignment and joint planning
• Maintain relationships with key partners, suppliers, and media contacts in-market

Key Success Competencies

• Company-wide: collaboration, customer focus, global perspective
• Role-specific: driving results, commercial acumen, tech savvy, effective communication, planning & alignment, accountability

Qualification Criteria

• Native/fluent German and Polish, plus strong business English (written & verbal)
• Bachelor's degree (or similar) in Marketing, Business, or related field
• First experience as a marketeer or similar role, within B2B
• Familiarity with the markets Germany and Poland
• First experience with marketing automation (eg Pardot, Hubspot, Marketo, Salesforce) and digital campaign management
• Social media management and content creation skills
• Previous experience with event planning and execution (online and offline)
• Experience in the HR, Consulting, or professional services sector is advantageous
• You are data-driven, proactive, and comfortable in a fast-paced environment where learning and agility are key.
• You test, learn, repeat. No waiting for perfect

Additional Details

• Tools used: Salesforce, Pardot, Microsoft Office, , Canva, Google Analytics, Cvent
• Work model: Remote-first with occasional in-person meetings and event attendance
• Team culture: Highly collaborative, international, and mission-driven

Top Employers Institute offers

• Competitive remuneration (monthly salary + variable pay)
• Solid benefits and flexible working conditions (human centric)
• We pay you to pay it forward; 2 days company paid volunteering time off (VTO)
• Dynamic, open, international and professional business culture
• Plenty of room for initiatives and own responsibility
• Work in a growing organisation with colleagues from all over the world
• Leader in HR, relied on by global clients such as DHL, Novartis, and PepsiCo
• Fast growing company backed by HAL Investments, Netherlands

Top Employers Institute

Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other's differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn't matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here

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