Go-To-Market Lead

About Us

Smalt
is the
AI-first backoffice and growth engine empowering skilled tradespeople to become entrepreneurs.
We help craftsmen launch and grow their own businesses by providing a digital backoffice - from company setup and registration to invoicing, documentation, and growth tools.

Since our founding in 2023, we've raised
€12M from top global VCs
(General Catalyst, Owl Ventures, noa & others) and built strong
revenue traction (€4–5M)
through our integrated service delivery business.

Now, we're scaling our partnership model
- and we're seeking a
Go-To-Market Lead
(m/f/d) who will take ownership of helping our partner craft businesses (Handwerksbetriebe & Neugründungen) grow their top line. This role is crucial to the success of smalt's business - only if our partners are successful themselves will smalt be able to growt its revenue share model. The role combines commercial strategy, marketing experimentation, and hands-on activation to make our partners successful. You will work at the intersection of operations, marketing, and technology - driving growth, testing playbooks, and shaping how Smalt empowers trades entrepreneurs to scale.

Your Impact

As GTM Lead, you will:

• Accelerate partner growth:
  Work closely with new and existing craft partners to identify growth levers, design local activation campaigns, and drive top-line revenue.
• Run growth & marketing experiments:
  Design and test campaigns (digital & offline), set up and optimize websites, implement funnels, and measure performance.
• Create repeatable playbooks:
  Develop structured go-to-market templates and best practices that can be scaled across Smalt's partner network.
• Conduct sales trainings:
  Train partners and their teams on customer acquisition, sales conversion, and retention.
• Make topline growth scalable:
  Work with the Product and Technology teams to identify opportunities to productize successful GTM approaches and automate growth processes.

What Makes You a Great Fit

Experience & Skills:

• Ideally,
  1–2 years of full-time work experience
  in go-to-market, marketing, or sales OR leading consulting firm (MBB) — ideally in a B2C or SMB context
• Strong intrinsic motivation and excitement about designing and executing data-driven revenue-generating campaigns.
• Strong analytical mindset with the ability to measure and optimize performance.
• Hands-on with digital tools
  (e.g., Webflow, Notion, Google Sheets, Zapier, HubSpot) and willing to experiment to find what works.
• Language:
  Fluent
  in
  German and English.

Mindset & Working Style:

• Entrepreneurial & self-sufficient:
  Thrives in fast-moving, ambiguous environments and loves building from scratch.
• Data-driven:
  Makes decisions based on numbers and quick iterations.
• Curious about GTM tech:
  Excited about new growth tools, automation, and how technology can amplify marketing impact.
• Hands-on & supportive:
  Willing to work directly with partners, including local activations and field support.

Ideal Background

• Experience at a
  top-tier consulting firm (McKinsey, BCG, Bain)
  or high-growth startup in go-to-market or sales enablement.
• Strong exposure to small business growth, franchise operations, or field marketing.
• Passionate about empowering entrepreneurs and helping real businesses grow.

Why You'll Love Working With Us

• Join a passionate, diverse and inclusive team shaping the future of skilled trades
• 30 vacation days
• Competitive compensation
  & VSOP
• Deutschlandticket
  or
  Urban Sports
  ClubMembership
• Exposure to the world's leading investors such as General Catalyst, noa, owl Ventures & Heartfelt_
• Hybrid work setup (Berlin preferred)
• Regular team events and lunches