Director / VP - Go-To-Market (m/f/d)

About Us

Smalt is the AI-first backoffice and growth engine that empowers skilled tradespeople to become entrepreneurs. We support craftsmen to start their own businesses by providing a digital backoffice – from setup, company registration & launch, to offer-creation, invoicing, documentation to talent retention and revenue growth tools – Smalt is building the tech-first backbone to solve the labour productivity gap and create an abundance of craft entrepreneurs globally. Since inception in 2023, we have raised EUR 12M from the world's leading Venture Capitalists incl. General Catalyst, Owl Ventures, noa and more. We have built strong revenue traction (+EUR 4-5M) in our integrated service delivery business and are growing the partnership model.

We are seeking a
Director/VP Go-To-Market
(m/f/d) who will lead our revenue efforts by:

1. Building and orchestrating a recruiting/ acquisition engine for new craftsmen partners
2. Leading the marketing / GTM excellence center that helps our partner craft businesses (Handwerksbetriebe & Neugründungen) grow their top line and retain revenues through local GTM experiments, productization of lead-generation channels

This role is crucial to the success of smalt's business and our goal of becoming a global champion. It is the first senior leadership role with a strong GTM/ Revenue focus. You will work with a team of 3-5 people across recruiting/ acquisition and the GTM excellence center. The role combines commercial strategy, marketing experimentation, and hands-on activation to make our partners successful. You will work at the intersection of operations, marketing, and technology - driving growth, testing playbooks, and shaping how Smalt empowers trades entrepreneurs to scale.

Your Impact

As Director/ VP GTM, you will:

• Accelerate partner growth & revenue retention:

Work closely with new and existing craft partners to identify growth levers, design local activation campaigns, and drive top-line revenue.
- Run growth & marketing experiments:

Design and test campaigns (digital & offline), implement funnels, and measure performance.
- Create repeatable playbooks:

Develop structured go-to-market templates and best practices that can be scaled across Smalt's partner network.
- Make topline growth scalable:

Work with the Product and Technology teams to identify opportunities to productize successful GTM approaches and automate growth processes.
- Lead the recruiting/ acquisition and GTM-teams:

Lead a team of 3-5 across partner acquisition/ recruiting as well as partner GTM/ revenue growth and retention.

What Makes You a Great Fit

Experience & Skills:

• 4–6 years of full-time work experience in go-to-market, marketing, digital marketing, revenue retention - in online and offline
• Ideally, previous experience in the trades/ crafts and ability to think both digital as well as offline revenue generation
• Top-notch intrinsic motivation and excitement about designing and executing data-driven revenue-generating campaigns.
• Strong analytical mindset with the ability to measure and optimize performance.
• Hands-on with digital tools (e.g., Webflow, Notion, Google Sheets, Zapier, HubSpot) and willing to experiment to find what works.

Mindset & Working Style:

• Entrepreneurial & self-sufficient:

Thrives in fast-moving, ambiguous environments and loves building from scratch.
- Data-driven:

Makes decisions based on numbers and quick iterations.
- Affinity for GTM tech:

Excited about new growth tools, automation, and how technology can amplify marketing impact.
- Hands-on & supportive:

Willing to work directly with partners, including local activations and field support.

• Language:

Fluent in
German and English

.
- Location:

Berlin/hybrid set-up possible

Ideal Background

• High-growth startup leadership experience in go-to-market or sales enablement.
• Strong exposure to small business growth and field marketing.
• Passionate about empowering entrepreneurs and helping real businesses grow.

Why You'll Love Working With Us

• Join the senior leadership team of a passionate, diverse and inclusive team shaping the future of skilled trades
• 30 vacation days
• Competitive compensation & VSOP
• Deutschlandticket or Urban Sports ClubMembership
• Exposure to the world's leading investors such as General Catalyst, noa, owl Ventures & Heartfelt_
• Hybrid work setup (Berlin preferred)
• Regular team events and lunches