Senior Marketing Operations Manager

Join our mission-driven team dedicated to supporting migrants through our new blended learning model. As Senior Marketing Operations Manager, you will be the driving force behind our marketing technology stack and processes. You will ensure the seamless integration and optimization of our marketing platforms and AI solutions to drive growth, improve marketing effectiveness, and enable data-driven decision-making. You will also lead the migration from our current tech stack to a more scalable and efficient solution, bridging marketing strategy and technical execution.

You will

• Lead the migration from our current tech stack to a more scalable and efficient solution, ensuring minimal disruption and maximum improvement in marketing operations.
• Develop and maintain a forward-looking marketing technology and AI roadmap aligned with business and marketing objectives.
• Lead the implementation, integration, and ongoing optimization of marketing tech stack (including Hubspot CRM, Hubspot Marketing Pro, LearnWorlds, and WordPress and others).
• Design and deploy automation workflows and AI-driven processes to streamline campaign execution, content production, and personalization at scale.
• Work closely with marketing, operations and product teams to identify integration needs, translate requirements into technical solutions, and ensure seamless dataflow between platforms.
• Manage data flows and analytic tools to deliver actionable insights for marketing performance and learner insights.
• Research, evaluate, and recommend new marketing technology and tools to maintain a best-in-class technology stack.
• Educate and support team members and freelancers on marketing and CRM tools and best practices, fostering a culture of continuous learning and innovation.

You have

• A self-driven approach: You take initiative and enjoy making things work better.
• 5+ years of experience in marketing technology or related technical marketing roles.
• Proven experience with marketing tech, operational processes and AI platforms (CRM, automation, analytics, personalization, AI content tools).
• Experience leading technology migrations or implementation for scalable solutions.
• Strong technical project management and problem-solving skills.
• Ability to collaborate cross-functionally with internal and external partners.
• Analytical mindset with expertise in turning data into actionable insights.
• Up-to-date knowledge of data privacy, security, and compliance best practices.
• Very good command of English.

Please note that our company's operating language is English so you will need to be able to work in English.
Some perks of becoming a Babbelonian:

• Enjoy 30 vacation days. Plus family and life situation counseling.
• Set up the right schedule for you with flexible working hours and enjoy Jobbatical (up to 3 months working inside the EU and the UK), plus work from our fully equipped office with nap, faith and family rooms.
• Learn and grow with the internal learning opportunities, and use a yearly learning & development budget for external training. Learn languages with Babbel for free with your full access to Babbel.
• Take advantage of your mobility benefits options and a discounted Urban Sports Club membership.
• Be part of our DE&I Community Networks (such as FLINTA in Tech, and Queer Collective), attend cultural and regular social events.

Diversity at Babbel
As part of our ongoing journey towards building a diverse, equitable and inclusive company, we welcome everyone to apply, especially those individuals who are underrepresented in tech. We are a learning company, inside and out, and we encourage you to apply even if you do not fit all the technical requirements - all candidates are assessed based on skills, qualifications and on our business needs. Please state your pronouns in your application, and let us know if you'd like to be addressed by a name other than the one appearing on your official documents. If you have a disability or special need, feel welcome to inform us, so that we can provide you with the proper assistance in the application process.
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