Senior Marketing Operations Manager

The GTMM & Media Operations Team is a high-impact function dedicated to driving operational excellence, standardization, and efficiency across the entire marketing organization. Our mandate is clear: to enable Agile Execution & Optimisation by strengthening the foundational pillars of our marketing engine—our technology, processes, data, and insights.

As the Sr. Marketing Operations Manager (all genders), you will be the core subject matter expert focusing on the Marketing Technology (MarTech) stack, Processes & Workflows, and the Management of External Agency Partners. You will own and optimize a portfolio of critical marketing operations topics end-to-end, working with internal teams and external agencies to ensure our entire operating model is scalable, integrated, and delivers high-quality output. You will be instrumental in ensuring a cohesive setup between our internal capabilities and external partners, guaranteeing execution speed and quality.

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace:

Process & Workflow Excellence

• Standardization. Design, document, and implement standardized, efficient marketing operational processes, including critical campaign production workflows, to eliminate friction and reduce lengthy alignments/approval rounds.

• Agile Enablement. Critically evaluate and challenge our current operational processes, identifying bottlenecks and opportunities for increased efficiency and effectiveness to enable Agile Execution.

• Project Management. Manage varied, multi-functional projects related to process or tool rollouts, ensuring timely delivery and clear communication with all relevant stakeholders (e.g., Marketing, Finance, Analytics, Tech, etc.).
   

MarTech Strategy & Management

• Own the Stack. Drive the strategy, governance, and optimization of the end-to-end MarTech stack in strong collaboration with Product & Engineering, ensuring we have the necessary tools for speed, automation, and scalability that directly support insights on ROI uplift for Brand Marketing.

• Integrate and Implement. Lead the technical and operational integration of MarTech platforms from a Business POV together with external vendors and internal Product & Engineering (e.g., Planning & Finance Tools, DAM, Social Tools) to ensure successful integration with the wider data/IT ecosystem for robust data flow and consistent, compliant execution. Your role will be crucial to discover, define and translate business needs for the Tech teams to implement. 

• Vendor and Partner Management. Manage operational relationships with MarTech vendors, ensuring contract compliance, licensing optimization, and alignment of vendor roadmaps with our strategic marketing needs.
   

. Agency and External Partner Operating Model

• Operating Model Design: Define, implement, and govern the optimal operating model for engaging with external marketing and creative agencies, ensuring a seamless flow of work and clear RACI (Responsible, Accountable, Consulted, Informed) across internal and external teams.

• Performance & SLA Management: Establish clear Service Level Agreements (SLAs), KPIs, and quality standards for all agency partners, and monitor performance to ensure delivery is efficient, high-quality, and adheres to budgets.

• Relationship Optimization: Partner with Procurement and internal stakeholders to evaluate the effectiveness of the agency landscape and drive setup changes that increase execution velocity and operational leverage.
   

Data & Communication

• Analyze and Adapt. Establish metrics and reporting on the efficiency of operational processes and MarTech utilization. Use insights from multiple data sources to identify improvement areas and steer the program's direction.

• Communication. Confidently build relationships across the organization, ensuring stakeholders are consistently informed of the latest operational developments and changes to our technology and process frameworks.

• You have 5+ years of relevant work experience in Marketing Operations or a similar MarTech Management role, ideally in a large, complex organization.

• You possess deep expertise & passion in managing, integrating, and optimizing a complex marketing technology stack, with hands-on experience on platforms.

• Proven expertise in defining and implementing an optimal operating model that governs the relationship between in-house teams and external agencies.

• You are comfortable with ambiguity and have a proven ability to solve complex situations, identify and remove bottlenecks, and handle multiple, concurrent projects.

• You are a strategic and daring thinker—you can see the bigger picture, challenge the status quo, and leverage an entrepreneurial mindset to find new opportunities for efficiency.

• You have a strong ability to use data to identify root causes, understand problems, and build robust arguments to convince others of necessary process or technology changes.

• You have great coordination and project management skills, attention to detail, and a high level of accuracy.

Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full-time employees

• 2 paid volunteering days a year

• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Wellhub, formerly Gympass)

• Mental health support and coaching available

• Drive your development through our training platform and biannual peer-to-peer review