Senior International Strategy
Vor 4 Tagen
YOUR MISSION
About yfood
At yfood, we're shaping the future of smart nutrition. As pioneers in the Smart Food category and market leader, we've built a brand loved by millions — and now we're scaling that success across Europe and beyond.
Over the past year, we have launched 10+ new markets, both within Europe and beyond. We are now leveraging this momentum to make yfood a truly global brand — expanding across Europe, the Middle East, Asia, and soon the US.
As a Senior International Strategy & Expansion Manager, you will be part of the team driving yfood's global growth and establishing the brand in new markets. Working closely with the Head of International Expansion, you will take on early ownership of individual markets — from strategic development and operational rollout to full P&L responsibility.
You will shape yfood's international strategy — from market analysis & pricing strategies to business case modeling, bringing structure and insight into every growth decision.
Also, you will collaborate with distributors and local partners to build new markets, ensure sustainable growth, and strengthen yfood's global presence.
Your Responsibilities
- Take full ownership of market expansion and day-to-day operations in close alignment with the Head of International Expansion
- Develop go-to-market strategies and identify, evaluate, and onboard local distribution partners
- Build scalable structures and processes to support international growth
- Support negotiations, contract development, and commercial (P&L) steering
- Collaborate cross-functionally with internal teams (Marketing, Supply Chain, Finance, Product) to ensure smooth market launches
- Conduct ongoing market analyses, evaluate performance data, prepare reports and derive strategic & actionable recommendations
- The opportunity to actively shape yfood's international expansion and take ownership of your own markets
- A steep learning curve in a dynamic, entrepreneurial environment
- Direct collaboration with experienced senior leaders and international partners
- An open company culture with flat hierarchies and quick decision-making
- Long-term growth and career development opportunities within our international business
This role is perfect for someone with a consulting background who thrives on structure and analysis — but is now ready to build something from the ground up. You combine strategic thinking with entrepreneurial drive, work data-driven, and never lose sight of pragmatic execution.
WHAT YOU NEED TO SUCCEED
- Excellent academic degree (Master's or equivalent) in Business Administration, Economics, Management, or a related field
- 2–3 years of professional experience, ideally in strategy consulting, high growth startups or another high-performance environment
- Strong analytical and strategic thinking skills combined with a structured and data-driven working style
- Entrepreneurial mindset with solid commercial acumen and a high degree of ownership
- Hands-on attitude — you don't just plan, you execute and make things happen
- Passion for internationalization and building new markets from scratch
- Excellent communication skills (C1) in English & German (additional languages are a plus)
- Willingness to travel internationally when required
(WH)yfood?
- We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
- yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
- Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
- Go with the flow. We contribute 30€ to your public transportation ticket
- Vacation is important. That's why we give you 30 days of paid vacation per year.
- yfood keeps you fit. For this purpose, we offer a sports allowance workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
- Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
- As a start-up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
- Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
CONTACT
Katharina Bauer
Talent Acquisition Manager
About us
With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, bars as well as powders, enabling simpler, better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example, we use resources responsibly and have been a carbon-neutral company since 2021. Currently, more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France, and the Netherlands.
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