Data & Analytics Lead (all genders)

At BARFER'S Wellfood, data is a core driver of how we scale our D2C business and make smarter decisions across the company.

As we continue to grow, we're looking for a Data & Analytics Lead (gn) to take ownership of our analytics function and lead a small, high-impact team.In this role, you'll combine hands-on analytics work with strategic leadership. You'll shape our data vision, ensure high-quality insights for Marketing, Product, Finance, and Management, and manage up to 2 Analytics Engineers / Data Analysts. Roughly 50–60% of your time will be hands-on (analysis, modeling, stakeholder sparring), and 40–50% will focus on leadership, prioritization, and data strategy.

• Own and evolve BARFER'S Data & Analytics strategy across Marketing, Commercial, and Operations
• Lead, mentor, and develop up to 2 Analytics Engineers / Data Analysts
  Act as the main sparring partner for Marketing, Management, and other business teams
• Ensure reliable, scalable data pipelines and models in our modern stack (Airbyte, dbt, BigQuery)
• Oversee tracking and attribution setups (GTM, GA4, Google Ads, Meta, Shopify, Klaviyo)
• Translate business goals into KPIs, metrics, and actionable insights
• Drive advanced analytics topics such as attribution modeling, cohort & retention analysis, experimentation, and forecasting
• Define and uphold data quality standards, governance, and best practices
• Build and review dashboards and reporting for operational teams and leadership (Metabase, BigQuery, GA4, Looker Studio)
• Make data accessible and understandable — turning complexity into clarity

• 4+ years of experience in Data Analytics, BI, or Analytics Engineering
• Proven experience leading projects and mentoring or managing team members
• Strong SQL skills; deep experience with dbt or similar transformation frameworks
• Solid understanding of marketing & growth analytics (GA4, GTM, paid channels, attribution)
• Experience working with Shopify-based D2C data is a big plus
• Comfortable working close to stakeholders and translating business questions into data solutions
• Strong analytical mindset with a pragmatic, business-oriented approach
• Bonus: Python experience and interest in advanced analytics or data science
• German language skills at least B1

• A fast-growing, profitable company with a real purpose: improving animal health
• Hands-on team with short decision paths, lots of creative freedom, and real impact
• Bring your dog to work
• Modern office in Berlin + flexible remote options with a hybrid setup (minimum 2 days/week in the office)
• Employee discount on all BARFER'S products
• 30 days vacation per year — plus your birthday off
• €50 monthly BARFER'S card to spend on whatever you like
• Attractive compensation package incl. Deutschlandticket subsidy, JobRad, and much more
• Join a collaborative Data & Analytics team working with a modern data stack (BigQuery, dbt, Airbyte, Metabase, GA4, GTM, Shopify, Google Ads, Meta Ads, Klaviyo)
• High visibility: your work will directly shape how Marketing plans, invests, and measures success every day

Sounds exciting?

Then send us your CV along with 3 short sentences on why you're the right person for this role — feel free to include your favorite dataset, a handy SQL trick, or a link to your GitHub repo/portfolio with analytics projects.

We look forward to hearing from you

Questions?

Contact Ange, HR

(At BARFER'S, we are proud of the diversity of our team. We do not discriminate based on skin color, religion or belief, ethnicity, nationality, gender identity, sexual orientation, disability, or age. We provide a safe workplace and take a strong stand against discrimination and harassment of any kind.)