Senior Product Marketing Manager

Why Oviva?

At Oviva, we're on a mission to make sustainable, personalised, clinically effective care accessible to everyone.

Our award-winning digital health programmes blend evidence-based behaviour change therapy with cutting-edge technology to tackle chronic health conditions such as obesity and Type 2 diabetes. Having supported over a million patients across the UK, Germany and Switzerland, we are scaling to deliver even more impact, and you could help shape the future of digital health.

The Role

We're growing fast and are looking for two exceptional Product Marketing Managers to define how our products and features come to life for patients - from first interaction to long-term engagement. One will drive Acquisition (market-facing) , and the other will champion Patient Experience (product-facing) . Across both roles, you will ensure that Oviva's messaging is strategic, consistent, evidence-based, and tailored to diverse audiences across multiple markets.

• Solid product marketing experience, ideally across multi-persona or complex product environments.
• Track record of owning successful go-to-market plans or feature rollouts end-to-end.
• Skilled at building sharp messaging frameworks and compelling product narratives.
• Able to translate technical or clinical concepts into clear, motivating communication.
• Strong collaborator who can influence and align diverse stakeholders.
• Comfortable using data, research, and experimentation to guide decisions.
• Excellent written and spoken German (C1/C2) and English.

• Thrives in remote, cross-functional teams and fast-moving environments.

• Own messaging, positioning, and visuals for either acquisition campaigns (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).

• Craft clear, compelling narratives that communicate product value across audiences and markets.
• Support end-to-end go-to-market or feature rollout strategies, ensuring alignment with audience needs and product goals.
• Partner closely with Product, Marketing, Pathway, and Clinical teams to deliver consistent, high-quality communication across all touchpoints.
• Conduct or interpret research to understand prospect, doctor, or patient motivations and behaviours, and turn insights into actionable recommendations.
• Shape product and growth decisions by feeding insights back into Product and cross-functional partners.
• Create clear enablement materials (FAQs, talk tracks, feature overviews) that support internal understanding and execution.
• Monitor funnel, engagement, retention, and represcription metrics to refine messaging and identify opportunities for improvement.

• Support experimentation through clear hypotheses, message variations, and structured testing to optimise performance.

• A mission-driven environment focused on making a real-world impact.

• High-growth opportunities with a clear path to broader strategic leadership.
• A flexible remote/hybrid work culture across the UK, Germany, Switzerland and Poland.
• Annual learning & development budget.
• Home working allowance and flexible working hours.
• Competitive compensation, benefits, and inclusive policies (enhanced leave, etc.)

Having a culture that people want to work in, is very important to us. We do this by keeping our values at the forefront of everything we do:

We put the patient first, We empower our teams, We make it happen

Oviva is passionate about creating an inclusive culture that celebrates diverse voices and perspectives. We are proud to be a Disability Confident Employer and welcome applicants from all backgrounds and identities.

Ready to help shape the future of digital healthcare? Apply today.