Category Lead

At FORMEL SKIN, we're at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've made significant strides, garnering support from some of Europe's most prominent health and consumer investors. Notably, in December 2021, we achieved a significant milestone by raising €30 million in Germany's largest health tech Series A round.

To date, we've successfully provided over one million treatments to our patients. Our dynamic team is passionate, ambitious, and brings a wealth of experience from successful health and consumer tech ventures. Based in Berlin, a city known for its vibrancy, we're committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.

As a
*Category Lead (m/f/d)*
at FORMEL SKIN, you will play a central role in shaping our new product strategy, driving cross-functional execution, and ensuring commercial success across one of our core product categories. You will be both strategic and hands-on -leading with vision while executing with precision.

What You'll Be Doing

• Develop and own the strategy for your assigned category, aligning it with FORMEL SKIN's broader goals and growth ambitions.Define a compelling product value proposition tailored to our customers' needs and market trends, using both qualitative insights and quantitative data.
• Lead cross-functional teams to shape go-to-market strategies and define positioning, messaging, and visual assets that resonate with our audience.
• Lead the full product lifecycle - from supplier negotiations and procurement planning to inventory management and ensuring timely product availability.
• Launch new products and category expansions by coordinating operational execution across logistics, supply chain, and fulfillment. Continuously monitor performance using KPIs, run tests and initiatives to improve category profitability, and adjust strategies based on results and customer feedback.

*What you need to shine*

• 4-8 years of professional experience, including 2–3+ years in high-growth start-ups or scale-ups, particularly in strategy, operations, growth, or category management. Background in consulting, VC, PE, or investment banking is a plus.
• A strong academic background, ideally in engineering, business, finance, computer science, or economics. A strategic thinker with strong problem-solving capabilities and an entrepreneurial mindset.
• Hands-on, highly organized, results-driven and comfortable managing multiple projects with precision.
• Excellent collaboration skills with a commercial mindset and the ability to manage supplier relationships and internal stakeholders alike.
• Proven track record of delivering measurable business impact in fast-paced, dynamic environments.

*Why work with us?*

• Take the charge in scaling a mission-driven healthtech business: as Category Lead, you'll shape strategy, craft a sharp value proposition, and guide cross-functional execution from go-to-market to full lifecycle management. Join a fast-moving team redefining digital dermatology—and make your impact where it truly improves patient care.
• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, hybrid work set up & a remote work option (4 weeks within the EU).
• Building a great team together: At FORMEL Skin, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.