Performance Marketing Specialist

Payrails is a global payment software company helping leading enterprises to take control of their payment operations and maximize performance. With deep experience in the payments space and firsthand knowledge of merchants' challenges, we've seen how fragmented, complex, and inefficient these systems can become. Now, we are setting a new industry standard for how enterprises around the world manage and optimize payments, with more control, visibility and flexibility than ever before.

Our vision is to reimagine payments from the ground up. We are building a deeply integrated meta layer that spans the entire payment lifecycle with a modular architecture. This helps us give leading brands building blocks to craft solutions to most complex operational challenges, tailor seamless customer experiences and grow their business.

We are backed by some of the world's top investors including Andreessen Horowitz, HV Capital, EQT Ventures and General Catalyst, who share our mission to simplify payment complexity globally.

At Payrails, we're committed to building a team of exceptional people - not just talented, but driven to build, solve, and deliver at the highest level. Excellence isn't just a value here; it's a way of working. We believe that great people thrive in environments where there's trust, clarity, and shared purpose. We work openly and collaboratively, with deep respect for each other's craft. Everyone is encouraged to understand the bigger picture - what we're building, why it matters, and what stands in the way. When people have that context, they move faster, take ownership, and make better decisions. We care about creating a culture where people feel inspired to do their best work and a deep sense of responsibility to help us bring our vision to life. Success at Payrails means staying focused on the problems that matter most, and executing with purpose.

At Payrails, Marketing is a creative and strategic engine that shapes how the world experiences our product. Sitting at the intersection of storytelling, product, and go-to-market, our mission is to make Payrails clearly understood, relevant, and trusted by modern enterprises.

We focus on three core pillars:

• Understanding our customers deeply through continuous research and market engagement

• Crafting clear, differentiated narratives with a strong editorial and visual voice

• Driving scalable growth through thoughtful, rapid experimentation across channels and experiences

You will work in a collaborative, fast-moving marketing group that blends performance, content, product marketing, design and events. We run tight experiments, share learnings quickly and stay focused on what drives qualified demand. You'll have room to own outcomes, test new angles and help scale a modern B2B growth engine.

• Own the end-to-end paid media campaign lifecycle (e.g., Google Search, LinkedIn, Taboola, Meta), including planning, execution, daily optimisation, reporting, and post-campaign analysis

• Monitor and interpret key performance metrics (CTR, CVR, CAC, CPL, pipeline influence) and translate insights into clear, actionable recommendations for growth

• Deliver weekly and monthly performance updates to stakeholders, highlighting trends, opportunities, and budget allocation improvements

• Partner closely with content, design, and product marketing to align on creative assets, messaging, audience targeting, and channel distribution

• Set up, implement, and evaluate A/B tests (ads, audiences, landing pages) to improve efficiency, conversion rates, and cost per lead

• Conduct regular competitive analysis to uncover trends, benchmark performance, and identify new opportunities

• You have 3+ years of hands-on B2B performance marketing experience (agency experience strongly preferred)

• You are highly analytical, structured, and comfortable synthesising data into meaningful insights

• You bring expert-level experience with Google Ads, Google Analytics, LinkedIn Ads, and Meta Ads

• You are a quick learner who can rapidly understand problems and develop practical, effective solutions

• You are proactive, detail-oriented, and comfortable owning outcomes end-to-end
  You communicate clearly and collaborate well with cross-functional teams

• You are fluent in English; additional languages are a bonus but not required

• Experience with attribution tools is a plus

• Experience with CRM platform integrations is a nice to have (Hubspot is preferred)

• Experience in fintech or payments is a plus

• High impact and high velocity environment with the most talented and ambitious people you will ever work with

• A chance to shape the story of a company and a category from the ground up

• Real ownership. You'll have the freedom and trust to build, test, and take lead

• A product used by the best brands around the world

• Visa and relocation support for you and your family where required

• Hybrid working with an office in the heart of Berlin

• Regular team events, activities and off-sites

• Discounted Urban Sports Club membership

• Competitive salary and equity package

• 27 days of annual paid vacation