Performance Marketing Manager

Performance Marketing is a crucial part of our go-to-market strategy at Xentral ERP Software. We are looking for an experienced performance marketing expert, who helps us to generate MQL optimised for cost per SQL.

You will be responsible for our performance marketing strategy in alignment with our overarching business plan and all our paid channels - currently Google Ads, Microsoft Ads, LinkedIn Ads and META Ads. In alignment with the demand generation team (Paid, SEO, Content & CVRO) you are a driving force for demand generation and lead capture tactics.

• Manage the entire lifecycle of performance marketing campaigns with a strong focus on Google Ads Hands-on implement and extend demand generation strategies within Google Ads, LinkedIn Ads, META Ads
• Help to identify and set up new paid marketing channels (e.g. review pages such as Capterra & OMR Reviews, Content Syndication, …)
• Define – and with the help of our designer and CVRO specialist – support A/B testing of landing page, ad copy, creatives
• Crunch data on a daily basis to monitor and improve the performance of all channels based on cost per SQL (use Hubspot oriented channel reporting)
• Manage budget and media planning while analysing and presenting performance insights confidently
• Support landing page creation and optimization, contributing to demand generation through LinkedIn, YouTube, and Google Demand Gen
• Develop and implement re-targeting tactics across multiple channels, focusing on high-performing video and image creatives.

• You have 2 years hands-on experience in growing performance marketing, ideally for a B2B SaaS company
• You have strong hands-on expertise in managing Google Ads
• Ideally you have first experience working with paid social channels
• You are used to work in a dynamic environment – experience in a scale-up would be a big plus
• You are analytically driven and understand technical aspects of performance marketing like e.g. conversion tracking, attribution, etc
• You have a hands-on mentality
• Our target audience is focused mainly in german-speaking countries, so you are fluent or near-native in German, as you have to write ads or support with landing page content

We offer

Flexible Work Environment: Enjoy remote work options across Europe or from our office-hubs in Augsburg, Amsterdam, Berlin, Munich, and Lohne (Oldenburg), along with flexible working hours.

Competitive Compensation & Comprehensive Benefits: Attractive salary packages and a generous leave policy that includes 28 annual leave days, special leave days, and nursing care days. Our comprehensive benefits package also provides a monthly voucher to choose from a variety of providers, including Urban Sports Club, grocery stores, entertainment, and lifestyle options. Additionally, we equip all employees with state-of-the-art home office equipment and offer a 50% subsidy on private pension plans for permanent employees in Germany.

Professional Growth & Development: Benefit from a significant budget dedicated to learning and personal development, supporting your career growth and continuous learning.

Inclusive & Engaging Culture: Participate in virtual and in-person company events and in our yearly culture connect days, fostering a collaborative and vibrant company culture with minimal hierarchies and respectful communication.

Diverse & International Team: Work alongside a multicultural and international team across 17 different work locations within Europe and 32 nationalities, embracing diversity and a global perspective.

You have what it takes? Then apply now with your CV or LinkedIn profile.

We look forward to your application

About us

We are an established tech startup with major tech investors Sequoia Capital and Visionaries Club on our side. We are aiming at defining a new SaaS category and empower entrepreneurs and e-commerce vendors to automate their resource planning and focus on the things that matters most to them: their business.

We grow all over Europe, join us fully remote or in one of our hubs in Augsburg, Amsterdam, Berlin, Munich and Lohne (Oldenburg). You decide