Lifecycle Marketer

**Who we are**:
Contentsquare is a digital experience analytics company dedicated to better customer understanding and making the digital world more human. We power more human experiences through understanding, action, and trust.

Since our founding in France in 2012, we have grown to be a truly global team, representing more than 72 nationalities in offices around the world, including New York, Texas, Colorado, London, Paris, Rennes, Munich, San Francisco, Barcelona, Amsterdam, Tel Aviv, Tokyo, Singapore, and more.

In 2022, we raised $600M in Series F funding. In 2023, we were recognized as a certified Great Place to Work in 5 countries. In 2024, Heap and Hotjar joined the Contentsquare Group, strengthening our analytics platform to provide a 360 view of users' digital experience and end-to-end service to the global market — from entrepreneurs and SMBs/growth companies to Enterprises.

Do you want to learn, innovate, and contribute your unique perspective to an industry leader? Join the team dedicated to bringing more human analytics to the world

Please Note: Scammers are posing as Contentsquare and Contentsquare team members. We’ll never initially contact you via text or GChat, and never solicit money from you. Please visit our careers blog for more information.

**About the job**:
As part of the Lifecycle Marketing team within the Customer Marketing team, you’ll report directly to the Director of Lifecycle Marketing. You’ll design, execute, and optimize lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.

You will support a hybrid product-led growth (PLG) and sales-led growth (SLG) go-to-market strategy, empowering our users to explore and adopt the product while directing larger enterprise customers to our Customer Success and Sales teams for a more tailored experience. You will work cross-functionally with Product, Marketing, Customer Success, and Sales teams to support the different user paths in our hybrid go-to-market strategy.

**What You'll Do**:

- ** Report** on and analyze program performance**: Maintain an up-to-date and accurate view of key programs. Analyze performance data to optimize campaigns and share insights with stakeholders
- ** Optimize** programs through experimentation**: Continuously improve user engagement and conversion rates by creating a prioritized experiment backlog and executing experiments
- ** Collaborate** across teams and departments**: Build positive relationships with key stakeholders in Product, Customer Success, and Marketing to prioritize and collaborate on lifecycle programs as well as ensure a seamless customer experience
- ** Support** product-led and sales-led motions**: Create lifecycle programs that leverage product usage data to nurture users towards deeper engagement and product expansion on their own or with the assistance of someone in Customer Success or Sales

**What you’ll need to succeed**:

- ** Excellent** English written and verbal communication skills**: you use these daily to create engaging campaigns, bring clarity, and influence stakeholders.
- ** Experience** with Iterable or Braze**:you are proficient with marketing automation platforms like Iterable and Braze that can send high volumes of automated campaigns triggered by product or website events.
- ** Data-based** decision-making**: you have strong analytical skills and experience using data to inform decisions. You are proficient in using product analytics tools like Mixpanel or Heap to analyze performance, and you optimize your campaigns using A/B testing and other experiments.
- ** Consistent** track record of working across teams**:you’ve often collaborated with Product and Marketing on your programs, and you have also worked heavily with Customer Success, Sales, or Engineering teams as well.
- ** PLG** expertise**: you are familiar with the principles of product-led growth, understand freemium and trial-based models, and have experience driving adoption and engagement within a self-serve product.
- ** Strong** ability to work autonomously**: you can set your agenda and execute initiatives without needing direction.
- ** Adaptability** and pragmatism**: your interpersonal skills allow you to get along with people easily and move forward despite obstacles.
- ** Customer-centricity**: your deep empathy for users drives a strong desire to understand their needs and improve customer experiences throughout the entire lifecycle.

**What makes you stand out**:

- Deep expertise in Iterable with a strong focus on advanced functionalities such as dynamic content, segmentation, and multi-step campaigns.
- Experience supporting both product-led and sales-led growth models, understanding the different needs of self-serve users and enterprise sales cycles.
- Experience working in a global, multi-cultural environment, demonstrating a nuanced understanding of regional marketing dynamics and compliance requirements.

**Why you should