Vp, Lead Generation

**Description**

**Executive Director, Lead Generation**

**Syneos Health **is the only fully integrated biopharmaceutical solutions organization purpose-built to accelerate customer success. We lead with a product development mindset, seamlessly connecting our capabilities to add high-value insights to speed therapies to patients and provide practical value to help our customers achieve their objectives.

Every day we perform better because of how we work together, as one team, each the best at what we do. We bring a wide range of talented experts together across a wide range of business-critical services that support our business. Every role within Corporate is vital to furthering our vision of Shortening the Distance from Lab to Life®.

**Discover what our 29,000 employees, across 110 countries already know**:
**WORK HERE MATTERS EVERYWHERE**
Why Syneos Health
We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
We are committed to our Total Self culture - where you can authentically be yourself. Our Total Self culture is what unites us globally, and we are dedicated to taking care of our people.
We are continuously building the company we all want to work for and our customers want to work with. Why? Because when we bring together diversity of thoughts, backgrounds, cultures, and perspectives - we’re able to create a place where everyone feels like they belong.

**Job responsibilities**:

- In partnership with SVP, Sales Strategy and Enablement and various GTM functions, develop and launch sales/prospecting and lead generation strategies to facilitate pipeline growth in areas aligned to Company priorities; work closely with Business Insights to understand market dynamics and opportunities where the Company can drive maximum growth
- Develop precision guided campaigns and conference lead generation and customer engagement strategy aligned to Strategic Business Development team and organizational priorities to increase pipeline.
- Ensuring the execution and operationalization of Conference lead generation and customer engagement strategy in partnership with various GTM and Operations stakeholders to maximize impact at critical industry eventsInfluence key stakeholders across the organization to drive accountability in a matrix model across the organization to ensure maximum pipeline growth, lead generation and ROI on investments in conferences and campaigns.
- Ensuring the maximum conversion of Syneos Health customer pipeline across phases of development in all market segment aligned to campaigns; partner with sales operations and sales leaders to set expectations and metrics to be reported to Executive Leadership; work with Sales Ops, IT and Finance to develop dashboards for real-time view of key metrics.
- Implement and communicate sales-wide change management initiatives related to accountability, tracking/reporting and conversion generated through campaigns and conferences. This includes working closely with the sales leadership team to drive employee engagement around understanding and belief in the adopted change management strategy and processes. (e.g., business transformation, account planning and execution, strategic targeted approaches, communications, etc.)
- Ensuring the execution and operationalization of Conference strategy in partnership with various stakeholders to optimize presence and impact

LI-EM

**Qualifications**

**What we’re looking for**
- MA/MS degree or equivalent combination of education and experience.
- Extensive executive and/or senior management experience preferably in worldwide clinical research, pharmaceutical, or biotechnology company, or equivalent in education and experience.
- MBA or other relevant advanced degree preferred.
- Comprehensive management skills and experience, including but not limited to short and long-term planning, sales, and directing and motivating staff.
- Self-starter with cross functional leadership experience is a must.
- The ability to lead in ambiguity:

- Decision making in complex scenarios
- Engaging and executing on scientifically inclined campaigns
- The ability to work closely with partners
- Cross-Functional Leadership
- Experience developing and setting corporate plans and objectives that support the organization’s worldwide drug development processes, while making critical decisions related to changing the direction of the business is essential

**Get to know Syneos Health**
Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients.

No matter what your role is, you’ll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health

**Additional Information**:
Tasks,