Product Marketing Lead
vor 2 Wochen
**The future looks like you**:
With over 1,300 stores in 17 European countries and more than 25,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes millions of visitors to its stores in Europe and to its online shop. C&A offers quality and long-lasting fashion at affordable prices for the many. We are building on more than 180 years of experience in the fashion industry and continuously modernize the company to become an omnichannel fashion retailer.
At C&A we are driven by our values and we believe that affordable and high-quality fashion is not contradictory to caring for people & the planet, we are always forward thinking and acting to develop our business and innovate the industry. This is your chance to join the C&A team as a Product Marketing Lead - Women's (M/F/d)
As the Product Marketing Lead - Women’s at C&A, you will drive the marketing strategy for the Women’s category, bridging product and marketing teams to create compelling product narratives, seasonal storytelling, and effective go-to-market strategies that enhance engagement, conversion, and brand loyalty. Leading a team of Product Marketing Managers for Men’s and Kids', you will ensure a unified, customer-focused marketing approach across all categories.
**Your responsibilities**:
- Leading product marketing strategy and execution for the Women's category, ensuring alignment with business objectives
- Functional lead of Product Marketing: Managing and mentoring Product Marketing Managers for the Men’s and Kids’ categories, ensuring consistency and best practices across all categories
- Collaborating with range, marketing, campaign, and creative teams to develop compelling product storytelling and go-to-market strategies
- Driving consumer engagement through insights-driven marketing initiatives, optimizing strategies based on performance analysis
- Aligning marketing efforts with business objectives to maximize brand impact and sales
**What you bring**:
- 7-10 years of experience in product marketing, brand management, or category marketing, preferably in fashion retail
- Strong leadership skills with experience managing teams and cross-functional collaboration
- Proven ability to develop and execute successful product marketing and go-to-market strategies
- Expertise in consumer insights, storytelling, and trend-driven marketing
- Excellent communication, project management, and analytical skills
- Experience working with omni-channel retail environments, including eCommerce and brick-and-mortar
- Good command of spoken & written English
**What we offer**:
This is an opportunity for you to join us on a truly exciting transformation journey, where you’ll be able to leave footprints that last and contribute significantly to our vision. As well as knowing that you played a key part in the evolution of one of Europe’s most recognizable retail brands, you will also enjoy:
- Countless learning and development opportunities via our C&A academy
- Access to a Partner Discount Scheme
- An employee discount of 20% in C&A stores
- 30 days' vacation
- Corporate pension scheme
- Mental health and wellness program
- An exciting job in an international and inspirational working environment
- A positive working atmosphere and a talented team with an open feedback culture
- C&A fosters equal opportunity for people of all backgrounds and identities. We are led by a gender-balanced board that is committed to building a diverse and inclusive organization where everyone can become their best self._
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