Product Marketing Manager

vor 4 Wochen

Düsseldorf, Deutschland VeSync (EU) Vollzeit

Product Marketing Manager (German)1. Job Overview The Product Marketing Manager plays a strategic role at the intersection of consumer insight, product development, and go-to-market execution. Acting as the voice of the customer and an advocate for the product, this role is responsible for identifying market opportunities, shaping product positioning, and crafting compelling messaging that drives demand and adoption. Product Marketing Managers deeply understand the target audience, define the value proposition, and influence how the product achieve success in the marketplace. 2. Scope of Work and Responsibilities Market & Consumer Insights : Partner with insights and analytics teams to research target customer needs, behaviors, and market trends; identify white space opportunities and formulate product strategy. Product Opportunity : Align with product teams on roadmap, features, pricing, and packaging; contribute in defining the product concepts and validation among the target consumers. Channel Mix Strategy : Collaborate with GTM and sales channels to define and execute plans for new product launches. Product Positioning & Messaging : Develop differentiated positioning and clear, benefit-driven messaging that resonates with target users and supports customer journeys. Sales Enablement : Equip sales and marketing teams with high-impact assets such as pitch decks, product one-pagers, competitive battlecards, and product demo narratives. Customer Feedback & Advocacy : Engage directly with customers and users to gather qualitative feedback; translate insights into product and messaging refinement. Marketing Collateral : Oversee the creation and maintenance of product marketing materials, including packaging, web content, FAQs, and training materials. 3. Key Metrics Product adoption / instore-reward by retailers Go-to-market execution success (e.g., launch milestones, timeline adherence) Sales enablement impact (e.g. usage of materials) New products revenue percentage Customer feedback scores (e.g., product satisfaction, feature understanding)4. Ideal Candidate Profile Bachelor's degree in Marketing, Business Administration, Data Analytics or Statistics, or related field. 5+ years of experience in a product marketing role in consumer electronics, consumer goods, industry or similar. Excellent communication, presentation, project management skills. Being data-driven and result-driven to implement strategy, analyze the result, and update the strategy on a timely basis. Customer-Centric mindset Ability to conduct thorough market research, analyzing competitor strategies, gathering customer insights, segmentizing market and targeting Ability to create unique positioning and compelling messages for products Proven track record of developing and implementing a go-to-market (GTM) strategy with successful business results 5. Attributes Strategic thinker with a strong business acumen Customer-obsessed and insight-driven Highly collaborative and persuasive communicator Comfortable working in fast-paced, ambiguous environments Analytical, detail-oriented, and results-focused Proactive, resourceful, and resilient under pressure

  • Product Marketing Manager- German

    vor 3 Wochen

    Düsseldorf, Deutschland VeSync (EU) Vollzeit

    Product Marketing Manager (German) The Product Marketing Manager plays a strategic role at the intersection of consumer insight, product development, and go-to-market execution. Product Marketing Managers deeply understand the target audience, define the value proposition, and influence how the product achieve success in the marketplace. Align with...

  • Product Marketing Manager

    vor 2 Wochen

    Düsseldorf, Nordrhein-Westfalen, Deutschland RX Global Vollzeit

    Position: Product Marketing Manager (m/f/d)Company: RX DeutschlandMesse: PSILocation: Düsseldorf, hybridLanguages required: German and EnglishAbout The BusinessRX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25...

  • Product Marketing Manager

    Vor 5 Tagen

    Düsseldorf, Nordrhein-Westfalen, Deutschland vivenu GmbH Vollzeit

    Redefine the future of live entertainment techWelcome to vivenu, the global leader in event ticketing tech and one of the world's fastest-growing live entertainment tech firms. We are transforming event ticketing for global leaders like the Grammys, the Golden Globes, Stanford University and the Hockenheimring turning what was once a simple transaction into...

  • Product Marketing Manager

    Vor 6 Tagen

    Düsseldorf, Nordrhein-Westfalen, Deutschland vivenu GmbH Vollzeit

    Redefine the future of live entertainment techWelcome to vivenu, the global leader in event ticketing tech and one of the world's fastest-growing live entertainment tech firms. We are transforming event ticketing for global leaders like the Grammys, the Golden Globes, Stanford University and the Hockenheimring turning what was once a simple transaction into...

  • Product Marketing Manager

    vor 2 Wochen

    Düsseldorf, Nordrhein-Westfalen, Deutschland vivenu Vollzeit

    Redefine the future of live entertainment tech Welcome to vivenu, the global leader in event ticketing tech and one of the world's fastest-growing live entertainment tech firms. We are transforming event ticketing for global leaders like the Grammys, the Golden Globes, Stanford University and the Hockenheimring turning what was once a simple transaction...

  • Product Marketing Manager

    Vor 6 Tagen

    Düsseldorf, North Rhine-Westphalia, Germany vivenu Vollzeit

    In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. Redefine the future of live entertainment tech Welcome to vivenu, the global leader in event ticketing tech and one of the world's fastest-growing live entertainment tech firms. We are...

  • Manager - Product Manager

    Vor 2 Tagen

    Düsseldorf, Deutschland The Stepstone Group GmbH Vollzeit

    Please only apply if you are business fluent German language. Using our data, platform, and technology, we create opportunities for job seekers and companies around the world to find a perfect match, in fair and equitable way. As a Product Manager at The Stepstone Group, you'll collaborate closely with other Product Managers, Product Directors, Designers,...

  • Product Marketing Manager

    Vor 6 Tagen

    Düsseldorf, Deutschland YiDa Business Consulting & Translation Services Vollzeit

    Über unseren Kunde Für unseren Mandanten, einen globalen Marktführer in einem bestimmten IT-Segment mit dem Sitz in Düsseldorf suchen wir eine/n Product Marketing Manager (Vollzeitstelle). Ihre Qualifikationen: B2B Projektberatung Ownership einer Produktlösung, wie z.B. All-in-One Business, Backup, Video-Surveillance oder Enterprise Hardware...

  • Marketing Manager

    vor 2 Wochen

    Düsseldorf, Nordrhein-Westfalen, Deutschland Ivanka Digital Vollzeit

    We are currently recruiting for a Marketing Manager to work for a rapidly growing Consumer Electronics company.Responsibilities:Create and lead the local cluster marketing function including the annual marketing strategy and consumer facing masterplan, marketing campaigns, product launches, etc.Ensure 360 execution of local marketing campaigns across all...

  • Performance Marketing Manager

    vor 2 Wochen

    Düsseldorf, Nordrhein-Westfalen, Deutschland LeasingMarkt Vollzeit

    is Germany's No. 1 platform for car leasing. We are a team of around 80 employees based in Düsseldorf and have been part of the AutoScout24 Group since 2020. On , customers can quickly and easily find the right car leasing deal from over 1,000 dealerships and brand partners, attracting over two million visitors per month.We are looking for a Performance...