Senior Director, Integrated Marketing for Dach

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At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.

About the Team

You will be leading a highly experienced and dedicated team of individuals based in Germany, Switzerland and Austria. The team is closely aligned to the sales organization, with the ability to execute campaigns across our core personas and account segments. You will also align team members in the region that have separate reporting lines, including communications, digital, content and customer advocacy.

About the Role

Workday is looking for a Senior Marketing Director to lead the company’s marketing efforts in the DACH region and also act as the EMEA lead for identifying key macro-economic issues that Workday should be leading on in the public domain. This senior position is an excellent opportunity at a fast-growing, US-based software company that is rapidly expanding in the region.

As Senior Director, Marketing for the DACH region and lead for rapid response campaigns, you will work in a highly matrixed organization to ensure that the company’s marketing investments are allocated correctly to drive business growth. For the DACH component of the role, you will work closely with Senior Leaders in DACH, EMEA and the US, pulling together multiple functions to align behind the Go-To-Market strategies for Germany, Austria and Switzerland. You will also be a key member of the DACH management team and EMEA Marketing Leadership team, providing your expertise to enable business growth.

For the rapid issues response component of the role, you will work closely with the EMEA Integrated marketing team. You will help identify regulatory and macro-economic issues that Workday is able to help our customers and prospects address through integrated campaigns, ensuring we remain highly relevant in an ever changing world.
- DACH Marketing Leadership:_- Collaborate with DACH management to define our overall DACH business strategy- Build compelling, cut-through campaigns that are locally relevant and creative- Define an integrated strategy that combines global and local investment from brand to demand, working with relevant matrixed colleagues locally, regionally and globally- Lead an extended local marketing team to ensure all matrix functions are aligned to the DACH GTM strategy- With the local team, ensure seamless execution that drives business growth in DACH- With the Director of DACH Marketing and other matrixed marketing team members in DACH, ensure team are aligned behind the local GTM
- Rapid issue response:_- With internal and external parties, keep abreast of regulatory changes that Workday would be able to help our customers comply with- Advise the broader EMEA and global teams on EMEA macro-economic challenges that Workday should be addressing in the market.- Partner with the EMEA Integrated marketing team to guide strategic, rapid response campaigns that address the most pressing concerns of customers and prospects.

About You

Results-driven, hands
- on marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals. Ability to ‘think differently’ is a must.
- Basic Qualifications_- 15+ years successful related marketing experience, preferably in a SaaS, enterprise software, cloud environment- 5+ successful years of directing marketing-
- Experience working with a US-based company as an in-country marketing manager- A business degree or equivalent
- Other Qualifications_- Strategically-minded but willing to be very hands on and get programs executed- Proven ability to effectively execute integrated, streamlined marketing programs that drive pipeline- Ability to work with people at all levels of an organization including executive management, sales, and marketing- Track record of team building and team leadership- Willing to travel within DACH, EMEA and to HQ in the USA occasionally

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