Field Marketing Specialist

Vor 2 Tagen

Munich, Deutschland Juniper Networks Vollzeit

**Juniper Networks**

**Field Marketing Specialist DACH**

**Job description
**Field Marketing Specialist -DACH Region
Juniper Networks is seeking a high caliber individual to join a dynamic team, responsible for the planning, execution and reporting on field marketing activities across its end user markets and through its channel partners. Net new logo campaign design and execution will be key for this role.

Experience of working within the regional channel landscape is a pre-requisite as well as the ability to develop strong working relationships across the whole EMEA marketing organization (product/solutions, programs, operations and PR/Social Media teams), local sales and partner organisations. Experience on vertical marketing - education/healthcare/government and retail would be beneficial.

**Key responsibilities:
- End User marketing includes;
- Development of annual/quarterly marketing plans with sales alignment
- Identification, planning, execution and lead reporting of local/virtual end user events
- Manage and be accountable for OPEX investment into the UKI/DACH-Region
- Weekly and quarterly reporting into marketing targets and metrics
- Partner marketing including;
- Development of channel marketing strategy with Partner Sales Management
- Development of quarterly marketing plans with Partner Account Managers,
- Execution of channel marketing plan in line with partner business plan
- Create, support & execute local campaigns (like SMB, Try&Buy)
- Co-built connections and communities with marketing leaders at partners, as part of the Marketing Champions program
- Consultative role for the regional MDF marketing budget
- Present/regular meetings with key partners and distributors on centrally available marketing materials and Juniper’s strategy to support partner sales
- Invest in distribution to drive the regional commercial business

**This person will regularly interface with the following people:
- DACH Sr Field Marketing manager
- Director of EMEA Field marketing and EMEA field marketing peers
- EMEA Marketing Management Team
- Digital Demand Team
- Corporate PR teams and agency
- EMEA Marketing Operations
- Regional Sales Leaders and Account Teams
- Strategic Channel Partners

**Competencies and background:
3-5 years experience.

Previous exposure to the following is critical:

- Experienced in Lead Generation to net new logos.
- Digital marketing (SEO and Social Media)
- Knowledge of UKI/DACH market
- Lead Management including dashboard building and proven experience in enhancing funnel performance
- Thorough understanding of marketing in a sales driven organization including Inside and Field Sales.
- Marketing planning and execution with sales teams
- Proven track record with Social Media, Digital Demand Creation and SEO.
- (Virtual) End user event execution
- Channel marketing activities and planning with Partners
- Managing OPEX and MDF investments budgets

Experience of the following would be beneficial:

- Database marketing techniques
- Closed loop lead generation and reporting
- PR activities to generate media coverage
- IT Channel engagement and management

They will be a good communicator with a proven track record in delivering successful marketing in a dynamic sales environment.

Regular travel throughout the region will be a requirement of the role (covid permitting).

Preferred Location: Munich

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