Senior Lead Employer Branding

Location

Berlin

Contract

Full time

Job Category

People & Organization

Join our Global Employer Branding Team as a Senior Employer Branding Lead

As a Senior Employer Branding Lead at Zalando, you will be instrumental in shaping and driving our employer brand strategy to attract, engage, and retain top talent. This high-impact role requires a strategic thinker with exceptional project lead skills and a deep understanding of the employer branding landscape.

You will collaborate with various stakeholders across the organisation to influence a compelling employer value proposition (EVP) and execute innovative employer branding initiatives that resonate with our target audience.

Our vision is to be the employer brand of choice for bold and humble talent keen to reimagine the world of fashion & lifestyle.

Beyond our professional achievements, we foster a vibrant and enjoyable work environment. Team bonding sessions are a cherished part of our monthly routine, where we share knowledge, learn from one another, and strengthen our camaraderie.

Our purpose is to identify and broadcast the unique opportunities of Zalando's culture to reach new and retain value-adding talent.

**INCLUSIVE BY DESIGN**:
**WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)...**:

- Leadership: Develop and lead the employer branding strategy aligned with Zalando's overall talent acquisition and retention goals. Enhancing the visibility of the Employer Branding team within the organisation by identifying and leveraging key opportunities for participation and collaboration. Partner with senior leadership and cross-functional teams to ensure employer branding initiatives support business objectives.
- Stakeholder Management: Gap the bridge between business priorities and the Employer Branding team by being able to showcase the impact of Employer Branding with business stakeholders, manage expectations and lead prioritisation for the team. Collaborate with Talent Acquisition, Marketing, Communications, and other internal teams to align employer branding efforts.
- Employer Value Proposition (EVP): Define and continuously refine Zalando’s EVP to reflect our unique culture, values, and career opportunities in collaboration with senior management. Ensure the EVP is effectively communicated through all employer branding channels and touchpoints with the support of the team.
- Analytics and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of employer branding initiatives. Analyse data and reports on the impact of employer branding activities, using insights to inform future strategies.
- Team Development: Lead, mentor, and develop a high-performing employer branding team of 9, fostering a culture of creativity, collaboration, and continuous improvement. Identify skill gaps and provide training and development opportunities to team members.
- Innovation and Best Practices: Stay abreast of industry trends and best practices in employer branding and recruitment marketing. Identify and recommend new tools, technologies, and methodologies to enhance employer branding efforts.

**WE’D LOVE TO MEET YOU IF...**:

- Bachelor’s degree in Marketing, Communications, Human Resources, or a related field. Master’s degree preferred.
- Proven experience (10+ years) in employer branding, recruitment marketing, or related fields, with a track record of developing and executing successful employer branding strategies.
- Project leadership skills, team building & team development skills.
- Demonstrated ability to work collaboratively with cross-functional teams and influence stakeholders at all levels.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage diverse audiences.
- Proficiency in using digital marketing and social media platforms for employer branding purposes.
- Data-driven mindset with experience in using analytics to measure campaign effectiveness and inform strategy.

If you think you have what it takes, we encourage you to