CRM Lead

vor 1 Woche

Berlin, Deutschland The Female Company GmbH Vollzeit

Empowering Womanhood

Be part of the FemCare revolution and join our awesome & purpose-driven team of talents in Berlin-Friedrichshain.

**We are looking for a**

CRM Lead (m/w/x)

Die Rolle

At The Female Company we are building a strong community-driven & educative brand over all channels whilst working data-based and KPI oriented.

As our CRM Lead (m/w/x), you are responsible for...

  • retention and all related KPIs as LTV & Cohort Retention
  • set up exciting projects from loyalty program to SMS marketing
  • acquisition through lead campaigns & conversions
  • analysis of cross
  • & upselling potentials
  • working closely with our performance marketing, content, tech & brand team
  • leading at team of senior crm manager & crm agency

Dein Profil

  • 3+ years in of B2C / E-Commerce marketing experience (D2C is a plus)
  • analytical & data-driven but with an overall understanding of The Female Company as a brand
  • experience with Klaviyo is a big plus
  • experience with direct mailing, sms marketing & loyalty programs is a plus
  • fluent in German

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