Head of CRM

Your Impact

We empower people to lead a fit and healthy life.

With Gymondo, 7Mind and BuddyFit, we support millions of people in building healthier routines - physically and mentally. To strengthen our central Marketing team, we're now hiring an exceptional Head of CRM (m/f/d) who will oversee lifecycle communication as a true growth lever, not a support function.

As Head of CRM (m/f/d), you own the entire user lifecycle across three leading wellbeing brands - from first activation to long-term retention. In a dynamic and performance-driven environment, you design behaviour-science-informed CRM, lead a high-performing team and turn Braze into a powerful growth engine. This is a strategic role with real visibility, meaningful influence and measurable business impact.

Your Mission

Build a behaviour-science-driven lifecycle strategy

• Use principles of behavioral psychology and habit formation to shape communication that truly influences user behavior.

• Transform insights into journeys that reduce friction, overcome resistance and increase long-term adherence.

Lead CRM for three brands with different motivations & usage patterns

• Develop a modular CRM system supporting Gymondo's daily workouts, BuddyFit's live-class dynamics and 7Mind's mental health routines.

• Identify cross-brand synergies while maintaining clear brand identity and user psychology.

Own Braze as a strategic growth platform

• Lead the roadmap for Braze experimentation, segmentation, data flows and channel orchestration (email, push, in-app, SMS).

• Collaborate closely with Product, Data & Engineering to ensure CRM data foundations are robust, real-time and insight-rich.

Drive a strong test-and-learn culture

• Run structured experiments (A/B, multivariate, holdout tests) to continuously improve onboarding, activation and retention KPIs.

• Establish dashboards and performance rituals that turn learnings into better decisions.

Build and lead a high-performing world-class central CRM team

• Hire, coach and develop lifecycle marketers, CRM specialists and automation experts.

• Strengthen collaboration with Product, Brand, Creative and Paid Media.

Deliver measurable impact
You will be accountable for:

• Onboarding conversion

• Activation rates

• Weekly & monthly engagement

• Retention & churn

• Incremental revenue from CRM

• Audience health & channel performance

Your Story

• 10+ years of experience in CRM / lifecycle marketing in subscription-based consumer apps in the health and wellness vertical (digital fitness, nutrition, mental wellbeing, self development, habits and goal setting, digital therapy…)

• Deep understanding of behaviour-change cycles, where people join with strong intent ("lose weight," "get fit," "feel better," "learn a language," "stop smoking") but face motivation dips and the difficulty of forming new habits.

• Expertise in Braze with strong knowledge of segmentation, customer journey orchestration, Canvas Flow, Liquid, automation and triggers.

• Strong ability to design communications that support habit formation, reduce drop-off points and gently guide users through moments of low motivation

• Analytical and impact-focused: able to interpret cohorts & isolate signals from noise and know how to measure incremental impact.

• Comfortable crafting journeys, defining data requirements and presenting strategy.

• Skilled at creating clarity and building structure in a multi-brand environment

• Ability to simplify complexity and build scalable CRM systems

• Excellent English skills (German is a plus)

• A passion for wellbeing, fitness or mental health

Why Join 7NXT

• Shape CRM across three leading European brands in fitness & mental wellbeing

• Work in a CMO organisation that values empowerment, transparence, trust, experimentation and measurable performance

• CRM is recognized as a core growth pillar, not an afterthought

• Build a modern CRM ecosystem driven by behavioural science, AI-driven personalisation and real-time data

• High autonomy, flat structures and the ability to make visible impact from day one

Our Benefits - Just for You

Success requires positive energy. That's why we ensure the right conditions are in place - physically, mentally, and within the team:

• 30 days of vacation per year

• 2 additional days off: December 24 (Christmas Eve) and December 31 (New Year's Eve) are officially recognized as paid holidays.

• Hybrid working model (3 days in the office, 2 days working from home)

• 4 weeks of work from abroad per year

• A free Urban Sports Club M membership & access to Nilo Health for mental health and personal development

• Free access to our digital wellbeing products (7Mind & Gymondo)

• Monthly mobility budget of €30 via Navit

• Family-friendly benefits: childcare costs & sick days for children

• The office classics: fruit & vegetable basket, muesli & yogurt (also vegan), drinks & snacks

• A wide range of opportunities for personal growth and development - including a €1,000 annual training budget

• Four-legged colleagues are welcome in our pet-friendly office 

Come as you are

We welcome what makes you unique.
At 7NXT, Gymondo and 7Mind, we believe in diversity, openness and team spirit. No matter which gender you identify with, whether you have a disability, what your neurotype is, where you come from, what you believe in or how you love - you are welcome here.

Don't meet all the criteria? No problem. If you would like to shape the future of health & well-being with us, we look forward to receiving your application.

Do you need a more accessible application process or do you have questions about the procedure? Write to us and we'll find a way.

About us

At 7NXT, we live up to our promise: We empower people to lead a fit and healthy life.

Gymondo & BuddyFit (digital fitness), 7Mind (mental health) and 7NXT Brand Solutions (publishing, retail, TV) help millions of people live healthier lives – physically and mentally.

We believe in trust rather than rigid structures. We give each other support and freedom to grow, learn from each other and ask questions that help us move forward. For us, working smart means working cleverly rather than endlessly.
And we never lose sight of what really matters: the people we do it all for. Their progress is what drives us. For us, responsibility doesn't end at the office door: sustainability, inclusion and diversity aren't buzzwords, they're part of our everyday life.

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