Head of Marketing Communications

Your mission
As a key member of the senior leadership team, the Head of Marketing Communications is responsible for leading the strategic direction, execution, and oversight of all internal and external communications across the school group. This role ensures consistent brand messaging, enhances the schools' public reputation, and drives stakeholder engagement to support enrollment growth, staff alignment, and overall organizational success. At the same time, it supports community-building, strengthens trust, and amplifies the group's vision for educational excellence.
This role requires a highly resourceful individual with strong leadership, self-motivation, strategic and analytical skills, 360° mindset, and a strong business acumen.
Tasks
Strategic Leadership
- Develop and execute a comprehensive communication strategy that supports the group's vision, values, and growth objectives, aligned with the group's brand guidelines and the specific needs of the education market.
- Ensure alignment of messaging across all communication platforms, schools, and stakeholder groups.
- Advise the executive leadership team on communication trends, risks, and opportunities, including crisis communication readiness.

Brand & Reputation Management
- Drive brand relevance, consistency and engagement across all touchpoints.
- Ensure that the corporate ID is kept up-to-date and implemented as appropriate.

External Communications
- Develop, manage, and implement annual communications plan.
- Develop and manage the annual communication budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.
- Identify, develop and deliver campaigns across all communication channels that drive brand, reputational and commercial growth.
- Develop and maintain strong relationships with key media outlets and influencers (local, regional and international) to enhance brand visibility and reputation (Public Relations & Media Relations).

Internal Communications
- Ensure consistent, transparent, and timely communication within and across schools to support staff morale, clarity, and alignment.
- Design and implement internal communication frameworks that support organizational culture and strategic priorities.
- Foster a sense of community and shared purpose among staff, students, and families.

Digital & Marketing Oversight
- Oversee the development and execution of digital marketing strategies, including social media, search engine optimization (SEO), and online advertising.
- Oversee the performance tracking and analysis of marketing communications, ensuring alignment with strategic goals and driving continuous improvement through data-informed adjustments.
- Oversee visual identity, photography, video production, and digital storytelling across platforms.

Stakeholder engagement
- Elevate client experience, offering personalized and meaningful messages at scale, providing differentiated client treatment, and high level of engagement for all school's audiences.
- Strengthen relationships with key stakeholders including parents, alumni, governing bodies, business partners, and the wider community.
- Develop and execute communication plans for school events, partnerships, fundraising initiatives, and community engagement efforts.
- Ensure effective use of CRM systems to manage client data and personalize marketing communications.
- Act as spokesperson or communication lead in strategic partnerships and public forums.

Crisis & Issue Management
- Lead the communication response during emergencies or sensitive situations, ensuring clarity, timeliness, and reassurance.
- Prepare messaging frameworks and communication protocols for a variety of scenarios.

Team Leadership & Collaboration
- Lead and mentor a team of communication and marketing professionals across the school group.
- Collaborate with admissions, academics, development, and operations teams to ensure communication efforts support organizational success.
- Manage external agencies, designers, and consultants to maintain quality and consistency in outsourced communications.

**Requirements**:
Education
- Bachelor's degree in marketing, communications, or another related field.

Experience
- Minimum 5 years of experience as a communication expert in an international context (agency or client side).
- Strong experience with digital marketing forms and technologies (eg social media and content marketing).
- Experienced in crafting engaging customer journeys.
- Adept at crafting engaging messages and producing compelling multi-media content.
- Clear understanding of media (paid & non-paid).
- Education industry experience is a plus.

Skills required
- Distinct cross-cultural and interpersonal skills
- People management
- High networking and relationship building skills
- Strong time and project management skills
- Flexibility in dealing with multi-functional tasks
- Excellent level of English (writing, speaking and presentation skills required) alongside an interm