Head of Marketing

**Head of Marketing**

**Location**: Cologne, Germany - Hybrid
**Languages**: English (required); German (preferred)
**Employment Type**: Full-time
**Reports to**: CEO

**About CloudFest and MSP GLOBAL**

**CloudFest** is the #1 internet infrastructure event in the world, connecting the global cloud computing industry to form partnerships, reach business goals, and have a great time doing it.

**MSP GLOBAL**is the only international event for MSPs. Where top MSPs unite to power-up partnerships, spark human connection and drive growth. Serious business, with a festival twist.

**Job Purpose**

The Marketing Director/Head of Marketing will own WHD’s brand, marketing, content and audience strategy.

This is a senior commercially minded leadership role, reporting to the CEO, that partners closely with sales and product to grow and monetise our audience; creating and presenting innovative content marketing solutions and positioning WHD as the market leading platform for the global cloud and MSP ecosystem.

This role is accountable for driving audience growth, event attendance, sponsorship value and marketing led revenue across WHD’s events, including CloudFest and MSP Global and our new industry content platform.

**Key Responsibilities**
- Define WHD’s marketing strategy to deliver growth across event attendance, digital audience, and sponsorship
- Own the commercial marketing strategy to drive revenue growth in sponsorship and partner content marketing services - from entry level engagement to year round multi-service line solutions
- Build our client marketing services proposition, including creating audience data profiles; working with clients on content strategy, creation, delivery, management and partnering with sales to go-to-market and customer success on performance reporting
- Act as a senior commercial partner to sales and product, co-owning the go-to-market strategy, MQL targets, sponsor value propositions and deliver measurable ROI
- Brand owner, responsible for our positioning, messaging and creative direction
- Develop a deep understanding of the market, target audiences, buying personas and behavioural insights, to build audience profiles that can be used internally/externally and monetised
- Develop strategic partnerships with media, influencers, and industry communities to build brand awareness and extend our reach
- Define and lead a data driven, audience first content strategy that drives community growth, engagement and commercial outcomes
- Oversee content creation and delivery for internal stakeholders and external partners, ensuring quality, relevance and commercial impact
- Develop data strategy, including 1 party data, to support long term audience growth and retention strategies
- Drive high quality traffic and conversions across all owned channels
- Establish clear marketing KPIs and reporting frameworks across brand, demand, audience growth and revenue impact
- Lead, develop, and retain a high-performance marketing team, including Content Marketing and Event Marketing Managers
- Own the marketing budget, CPA targets, and overall marketing effectiveness
- Select and manage agencies, freelancers, and external partners as required

**Experience & Skills**:

- 10+ years’ experience in marketing, in a senior leadership role with ownership of and track record in delivering commercial marketing outcomes in a B2B, events, media or technology environment
- Bachelors Degree in business, marketing, communications or related field
- B2B experience in events
- Strategic thinker with strong commercial acumen
- Data driven decision maker with deep digital marketing expertise
- Demand Generation expert in creating multichannel strategies
- Brand and Content Strategy and Messaging
- Strong leadership and team management skills
- Experience managing content marketing and content editors
- Exceptional verbal, written and presentation skills
- Excellent individual contributor and team player
- Highly collaborative with excellent stakeholder management skills
- Adaptable and innovative - ahead of industry trends e.g. AI
- Technical Specs: WordPress, HubSpot
- Fluent German/English

**Employee Benefits**:

- Choice between cost coverage and selection of your dream-job bike, public transportation (Deutschlandticket), or a parking space in our underground parking garage
- Regular team events
- Free drinks in the office
- Flexible working model with home office options
- Subsidized membership at the Urban Sports Club

Ability to commute/relocate:

- 50667 Köln: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- How many years of experience in senior leadership or strategy roles do you have in general?

Work Location: Hybrid remote in 50667 Köln