Director of Product Marketing

Vor 5 Tagen

Berlin, Deutschland OneFootball GmbH Vollzeit

We’re looking for a creative, talented, and dynamic Director of Product Marketing to work out of our global headquarters in Berlin. This individual will be responsible for owning product marketing on a global basis for OneFootball, covering all of our product lines (e.g. media platform, direct-to-consumer offerings, B2B platform, gaming, and digital collectibles.)

This person will be a key driver in OneFootball’s future growth, through launching new products, fan education of existing products, storytelling of the products’ value at a global level and with market-specific emphasis, ideating on key campaigns and go-to-market strategies, and evangelizing new innovations in immersive sports experiences.

Reporting the CMO, the Director of Product Marketing will use a number of outlets to maintain and improve our position as the global leader in digital football experiences, including but not limited to: blogging, bylines, fan education, industry events, presentations, data sheets, white papers, and customer case studies.

**Your Role**:

- End-to-end ownership of product marketing (both strategic vision and tactical execution) for OneFootball’s rapidly growing omni-channel offerings, including defining the vision and strategy of the Product Marketing team.
- Strong experience storytelling and marketing to digital consumers on a global scale across Europe, North America, South America, and the Asia Pacific regions.
- Create product positioning and messaging for OneFootball’s products, services, and solutions.
- Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc.
- Create storytelling tools and collateral including presentations, data sheets, case studies, demo videos, and white papers. Train and support OneFootball’s team and channel partners to articulate product positioning and advantages.
- Partner with the OneFootball demand generation and global marketing teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers.
- Support the execution of effective lead generation programs through new business and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising.
- Manage a global team of strong product marketing professionals.

**Your Profile**:

- 15+ years of product marketing experience for a B2C platform that targets a primarily entertainment consumer base.
- Experience in cross functional areas such as strategic partnerships, sales, product management or strategy are a plus.
- Ability to effectively communicate to stakeholders at all levels of the organization with excellent written, oral, and presentation skills.
- Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects. Strong presentation skills at both a conference level and 1:1 with specific customers and prospects.
- Ability to quickly learn new technologies as well as plan and execute on deliverables with mínimal supervision.
- Ability to prioritize projects effectively, juggling multiple projects with tight deadlines.

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