Director of Product Marketing

We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.

We’re looking for a strategic, customer-obsessed **Director of Product Marketing** to lead and scale Pipedrive’s product marketing function. This person will shape our go-to-market approach, define how we position Pipedrive in a competitive landscape, and ensure that customers deeply understand the value we deliver—across all segments and lifecycle stages.

**Your new adventure**:

- Own and evolve Pipedrive’s product marketing strategy across all customer segments and lifecycle stages
- Craft compelling, value-driven messaging and narratives for Pipedrive’s products and AI-first vision—anchored in customer needs, competitive insights, and market trends
- Drive the go-to-market process for product and feature launches, partnering with Product, Sales Enablement, and Marketing teams
- Drive commercial impact by creating compelling enablement assets, training, and messaging that boost conversion, win rates, and deal velocity
- Champion customer and market intelligence, translating deep insights into product strategy, messaging, and content that resonate
- Define and execute plans that drive feature adoption, usage, and expansion post-launch
- Collaborate with Customer Lifecycle Marketing and Product Growth teams to align messaging across onboarding, engagement, and retention journeys
- Own competitive intelligence efforts to support differentiation and market positioning
- Build, lead, and mentor a high-performing team of product marketers
- Track key success metrics and optimize campaigns and messaging based on performance and feedback

**Does this sound like you?**:

- 8+ years of product marketing experience in B2B SaaS, with 3+ years in a leadership role
- Demonstrated success developing and executing positioning, messaging, and GTM strategies that drive product growth
- Deep understanding of SaaS customer journeys and the dynamics of product-led and sales-assisted growth
- Experience partnering with product management, sales, and customer success teams to translate customer insights into effective strategies
- Strong communication and storytelling skills—both written and verbal
- Proven ability to lead product launches from planning through adoption
- Expertise in competitive intelligence, market segmentation, and buyer persona development.
- Familiarity with PLG and sales enablement best practices
- Data-driven mindset with proficiency in leveraging analytics tools and dashboards

**The kind of leader you are**:

- ** Customer-Centric Storyteller**: Able to connect product value to real-world customer outcomes
- ** Strategic & Insightful**: Balance big-picture thinking with detail-oriented execution, grounded in data
- ** Launch-Ready Leader**: Proven ability to orchestrate cross-functional product launches and post-launch adoption strategies
- ** Collaborative Partner**: Work fluidly across teams, building strong relationships with Product, Sales, and Marketing peers
- ** Growth-Oriented**: Continuously optimising and scaling strategies in a dynamic environment
- ** Mentor & Coach**: Build and nurture a high-performing, empowered product marketing team
- ** Driven by Impact**: Focused on outcomes that support customer success and business growth
- ** Fast-Paced & Agile**: Comfortable pivoting quickly in a high-growth SaaS environment
- ** Brand Champion**: Understand the importance of consistent, customer-centered messaging in every interaction
- ** Innovative Thinker**: Always looking for new ways to deliver value to customers and improve internal processes

**Why Pipedrive?**:

- ** People-first culture** - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
- ** Unlock potential** - Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
- ** We’ve got you** - Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, stocks, 28 paid leave days, well