Team Member for Data-driven Marketing in The

**Aufgaben**:
We at Mercedes-Benz put our customers in the focus of our efforts. We strive to create a luxurious customer experience at whatever point our customers are in contact with us - whether on digital or physical touchpoints. We build the foundation for a long-lasting customer relationship in the MB eco-system.

Our team is responsible to enable this luxurious customer experience by providing the personalization technology for all Mercedes-Benz owned communication channels to create a true omni-channel experience.

Changes in customer behavior, digital technologies and business models as well as the current automotive market environment pose fundamental challenges to our marketing activities.
To exceed the high expectations of customers, it is essential to understand our customers and to put ourselves into customer’s shoes and thus, constantly challenge our organization. Therefore, we measure and analyze performance, as well as experience data and derive action items to optimize our personalization use cases.

You will be part of the ‘User Interaction and Channel Orchestration’ team for all tasks related to the implementation and enhancement of our personalization technology tool. The team is part of the department marketing technology where you will be in regular contact with consultants and marketers simultaneously collaborating on enhancing data-driven marketing techniques for Mercedes-Benz. This includes working on different sub-projects to achieve our target:
For a unique and outstanding customer experience, we provide best and compliant Marketing Technology tools.
We collaborate in a hybrid mode, meeting occasionally in our Marketing & Sales Headquarters in Stuttgart and working remotely from home.

**These are the exciting challenges you will face**:

- You help developing exciting, future-oriented personalization use cases along the customer journey together with experts across the company
- You are in close collaboration with our sales regions and markets to implement our software solution worldwide
- You organize and hold workshops, present our initiatives at high-ranking management meetings and committees and coordinate resulting tasks
- You keep track of the performance of our personalization use cases, derive measures for optimization and steer execution with sales regions and markets
- You bring in new perspectives through technology benchmarking to identify promising fields of action to improve the digital marketing activities of Mercedes-Benz

**Qualifikationen**:
**What do we expect from you**:

- Bachelor’s / Master’s degree in business informatics, business administration or industrial engineering with high affinity for data-driven, digital marketing/communications
- Practical experience in marketing automation as well as the associated processes and tools. Preferably experience with Salesforce technologies, especially Salesforce Interaction Studio and Salesforce Marketing Cloud
- Proven knowledge in the development and rollout of IT solutions
- Alternatively, experience in top executive strategy consulting
- Experience in working in an international (hybrid) team
- Nice to have: _
- Distinctive competence in digital topics and understanding of data-driven sales and marketing
- Knowledge about customer experience and personalization strategies and tools desirable
- Solid understanding of data protection requirements, especially the GDPR
- Agile Project management knowledge desirable (SCRUM, SAFe)

**Personal Competencies**:

- High level of flexibility and agility to keep up with the dynamic and fast-paced digital marketing business
- Strong analytical and strategic thinking with a high degree of creativity
- High degree of customer orientation
- Strong communication and presentation skills
- Confidence and friendliness in appearance - even under heavy workloads
- High level of commitment and motivation, ability to work independently and carefully even under time pressure

**Additional information**:
It is a permanent position.
- It doesn’t work completely without formalities.