Leader, Social Media

**Who You’ll Work With** We are looking for a creative, driven, and enthusiastic digital marketer to join our fast - paced, growing, in-house cloud security paid media marketing team. You’ll have the opportunity to work closely with experts in their field, project manage campaigns that speak to our audience needs across multiple SaaS cloud security products, and support various routes to market through social media and emerging platforms. **What You'll Do** The Leader of Paid Media & Emerging Platforms role is a dynamic role for a creative, results - driven B2B marketer. This is a crucial role that is perfect for someone who is excited to take advantage of Cisco’s leadership position in the $100B Internet security market. This role will collaborate with a wide variety of employees and marketing groups to coordinate on projects, timelines, and campaigns. This is a key role on the paid media team as we work together to create powerful, demand-generating digital programs, and deliver our message in new and exciting ways through a variety of digital marketing channels, including paid social media and through emerging platforms. Primary responsibilities include: - Develop go-to-market strategies for paid social media and emerging platforms to achieve business goals. - Manage large budgets and multi-quarter paid media projects, ensuring alignment with quarterly and yearly objectives. - Lead integrated strategies across paid, earned, and owned channels to drive results. - Collaborate with regional teams and vendors to regionalize campaigns and align with global market needs and cultural diversity. - Create and optimize ad copy and designs using A/B testing, keyword research, and audience insights to improve performance. - Analyze data regularly to identify actionable insights, optimize campaigns, and enhance KPIs across channels. - Partner with product, marketing, agencies, and design teams to develop high-impact, persuasive digital ads that capture user attention. - Conduct competitive research and collaborate with agencies to diversify platforms and influence content creation that drive business KPIs. - Ensure consistency in brand messaging and look across paid and organic media campaigns and marketing channels. - Continuously improve campaigns by leveraging paid, owned, and earned metrics to refine strategies and drive business growth. **Who You Are** Minimum Skills: - Paid Media Expertise - Data Driven Decision Making - Project and Stakeholder Management - Global Marketing Knowledge - Campaign Optimization Expertise Desired Skills: - Advanced Analytical Skills - Emerging Platforms Knowledge - Competitive Research Experience - Integrated Media Planning - Forward-Thinking Mindset **Why Cisco** WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all. We embrace digital, and help our customers implement change in their digital businesses. Some may think we're "old" (36 years strong) and only about hardware, but we're also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do - you can't put us in a box But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.) Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward. So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us U.S. employees have **access** to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows: .75% of incentive target for each 1% of revenue attainment up to 50% of quota; 1.5% of incentive target for each 1% of attainment between 50% and 75%; 1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.