Head of Digital Marketing

**For the night from Thursday to Sunday.**

An old van, a few euros in your pocket and a desire for independence. That's all it takes to get started.

Because every university programme comes to an end at some point, Mirco and Lorenz asked themselves the big question in 2002: Where to go with the meaning of life? The answer: Where they like to be themselves - in their favourite café, their favourite bar or directly on the beach. A kola was needed - as a cultural asset, not as a mass-produced commodity. No sooner said than done, the recipe was developed - not too sweet, but with plenty of caffeine to be able to take a lot of the night with you. Plus black and white faces printed on beer bottles, with a name as honestly hanseatic as the cosmopolitan hometown. Allow me, fritz.

Today we are a little bigger, spritzers and lemonades have been added, the glass bottles are small and the contents have of course remained the same. The journey continues. To all those who go through life awake. Because the world belongs to the awake.

For our head office in Hamburg we are looking for you at the earliest possible date in full time as a

**Head of Digital Marketing (M/F/d)**:
**What we're offering**:

- flexible working hours - made possible by our trust-based working hours
- work-life balance thanks to a flexible arrangement for hybrid working from the centrally located and modern office
- Fair salary model: where you start in this position with a gross monthly salary within the budget of min. €4,000 to max. €7,000 for the position does not depend on your gender or negotiating skills, but on your previous relevant professional experience
- more fair: 500 € Christmas bonus, 500 € holiday allowance, variable annual bonus (up to 1,5 gross monthly salaries), monthly sports allowance, fully funded DeutschlandTicket, baby bonus, wedding bonus, JobRad, lots of fritz for free, fritz clothes and much more.
- sensational onboarding and unforgettable fritz moments at our fritz-sausen and team events
- job with purpose: replace plastic with glass and stand up for what's good
- growing together: we offer you an environment that you can actively shape. With us, you can combine flexibility, personal responsibility and entrepreneurial thinking.
- onwards and upwards - the development of our fritzees is important to us That's why you'll undergo top-class training in our Talentschmiede and can also develop your skills on your own using our e-learning tool, Wachwelt
- multi-award-winning, family-like workplace culture - kununu Top Company 2024, Great Place To Work® TOP 100 Employers 2022/2023

**Your job**:

- **Strategic vision & implementation**:define and execute a comprehensive fritz-kola international digital marketing strategy to unlock the full potential of our brand in the digital world.
- **Leadership**: lead and inspire the digital marketing team, freelancer and agencies across countries, and foster a culture of creative innovations and high performance.
- **Budget responsibility**: manage and optimize digital marketing investments ensuring optimal allocation across countries, channels, and initiatives.
- **Brand & creation**: oversee all digital communication channels, including social media and D2C, whilst driving unique and engaging digital campaigns with creativity and innovative thinking.
- **Digital innovation & transformation**:stay at the forefront of digital marketing trends, technologies and platforms, testing and implementing new approaches to keep fritz-kola ahead of the curve and maximize marketing effectiveness.
- **Data & analytics**: lead the development of analytics capabilities within the team to analyze digital marketing performance metrics and use data-driven insights and decision-making to optimize campaigns and strategies.
- **Revenue & growth strategy**: drive significant revenue growth, with direct accountability for marketing-attributed revenue targets and market share expansion (e.g. via D2C channel).
- **Risk management & governance**: ensure compliance with global regulations and data privacy requirements while protecting the fritz-kola brand reputation.

**Your skills**
- Bachelor’s or master’s degree in media or communication sciences or comparable professional experience
- A minimum of 6 years of profound experience in digital marketing, FMCG can be an advantage.
- Strong leadership and management skills with the ability to motivate and inspire your team paired with a hands on mentality
- Deep understanding of all aspects of digital marketing, including social media, SEO/SEM, content marketing, D2C etc
- Excellent analytical and problem-solving skills with the ability to analyze data and draw actionable insights.
- Creative and innovative thinker with the ability to execute unique and engaging digital campaigns.
- Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
- Experience managing sizeable digital marketing budgets and demonstrati