Brand Lead

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.

**Traumhausverlosung** is one of ZEAL’s newest and most exciting brands. It gives players the chance to win stunning, fully furnished dream homes through an accessible, thrilling lottery format, while supporting a good cause. Every ticket sold not only offers participants the opportunity to transform their lives, but also contributes to charitable projects, making a real difference in communities across Germany. By combining the excitement of winning with a meaningful social impact, Traumhausverlosung reflects ZEAL’s commitment to innovation, social responsibility, and offering customers more than just a game, but a chance to do good while dreaming big.

**The role**:
As Brand Lead at Traumhausverlosung, you’ll shape and steer the marketing and brand strategy from the ground up. Working hand-in-hand with the Business Owner, you’ll drive cross-functional alignment, ensure brand coherence across all touchpoints, and execute campaigns that accelerate brand growth and market position.

**Your tasks**:

- Develop and execute a comprehensive brand strategy in accordance to the positioning of the brand in the market.
- Collaborate closely with our internal media, performance marketing, CRM, creative and product teams and drive the implementation of a holistic brand strategy to ensure brand recognition across all marketing channels, platforms and customer touchpoints
- Liaise with research and data teams and engage in competitive analysis to continuously identify opportunities for growth and positioning
- Lead the development and execution of integrated marketing campaigns across a growing number of channels and drive synergies between channels and activities
- Partner with the internal Creative Studio as well as agencies and content creators to create effective marketing communications
- Align with internal stakeholders to ensure brand messaging is integrated across all business functions
- Leverage analytics and customer insights to refine marketing tactics and improve impact and efficiencies
- Work closely with product, legal and compliance teams to ensure marketing strategies align with regulatory requirements
- Manage marketing budgets and liaise with the business owner and our media team to allocate resources effectively and efficiently
- Report on campaign performance to senior leadership

**What you offer us**:

- Proven multi-year experience in a similar role, ideally in a fast-growing or scale-up environment
- Deep understanding of brand strategy, marketing channels, and digital positioning
- Strong analytical skills with a data-driven approach to insights and decision-making
- End-to-end campaign execution experience across brand and performance marketing
- Excellent project management and cross-team collaboration skills
- Expertise in marketing budget planning, spend optimization, and reporting
- Fluent German & English speaker with excellent communication skills.

**What we offer**:

- A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
- A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
- Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.
- Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.
- Flexible work options with a hybrid setup focused on results.
- Unlimited vacation days in addition to your yearly 30-day vacation allowance.
- Opportunity for workations abroad using our WorkFlex tool.
- Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
- Company pension scheme, provided in partnership with Degura, to support your future financial security.
- Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
- Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office