Brand Manager

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Location: Germany (preferably in or around Hamburg)

Hybrid

About the position

As a Brand Manager (m/f/d) at Flora Food Group you will be part of shaping the future of food and driving our iconic brands and fast-growing plant-based champions to act as pioneers in the high-paced food industry and in one of its key markets: DACH/IT.

As a Brand Manager (m/f/d), you will join a collaborative and fast-paced team that is driving the growth of our brands in a highly competitive market environment.

Main responsibilities:

• Develop your brand(s) local innovation and renovation pipeline and drive its implementation across the business;

• Lead the local adaptation of 360° marketing plans driving our brand awareness via owned and earned channels;

• Build on category, customer and local insights to build and lead the implementation and steering of local growth plans;

• Analyze brand performance and translate learnings into recommendation for action (using tools such as Nielsen, GfK, Kantar, product tasting & testing);

• Stay up-to-date with industry trends and competitor activities; conduct testing to gather insights on our target audience, consumer behavior and market trends;

• Collaborate with cross-functional teams including sales, foodservice, R&D and supply chain to drive and ensure alignment on brand execution.

This role is an exciting opportunity to continue building and shaping innovative and iconic brand(s), especially with a focus on brand building, shaping the portfolio and driving in-store sales. By working in a collaborative, hands-on-deck team, you will be able to bring a lot of new and creative ideas to the table and bring these to life.

So, what does it take to be successful in this role?

• Min. 3-5 years of experience working in brand/trade marketing, category management or consumer activation;

• You have a creative mindset, with a passion for innovation, problem solving and brand building;

• With a self-starter and hands-on mentality, you are naturally taking initiative and ownership;

• You are a strong strategic thinker and can easily translate data / analytics into an actionable plan;

• MS Office proficiency, especially PowerPoint and Excel

• We operate in a global environment so fluency in both German and English is required.

What's next

If this position sounds interesting, please hit the apply button now If you have additional questions, you can send me, Marie Mantel on

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.