Head of Sales and Marketing

vor 11 Stunden

Dortmund, Deutschland Vaylens GmbH Vollzeit

**Company Description**

The Head of Sales and Marketing at vaylens is responsible for the strategic and operational development of all sales and marketing activities, with a clear focus on sustainable growth, brand building, and international expansion. This role is pivotal to the company’s success in the rapidly growing e-mobility sector and is part of the management team of vaylens GmbH.

Key Responsibilities:
Strategy & Market Development
- Develop and implement a comprehensive sales and marketing strategy
- Focus on market development in the UK, France, and the DACH region
- Create a market entry strategy for Sweden/Norway and additional markets from 2026 onwards
- Strengthen the positioning of our new brand in the market
- Closely monitor market trends, especially within the emobility sector
- Drive business growth with a clear focus on software-as-a-service (SaaS) models, including subscription-based offerings and platform scalability

Leadership & Organization
- Lead a team of currently 13 employees across five units (e.g. Sales DACH, UK, FR, Sales Operations, Brand & Marketing)
- Establish clear responsibilities and foster team cohesion and performance
- Expand the team both in Germany and abroad

Sales & Customer Management
- Manage and expand strategic key accounts in the e-mobility sector
- Support the sales team in acquiring new key accounts
- Represent the company at trade shows, customer meetings, and industry events, including speaking engagements
- Oversee proposal development, negotiations, and contract closures

Marketing & Brand Visibility
- Responsible for further developing the brand identity and market presence
- Increase brand awareness in relevant European markets
- Plan and execute targeted campaigns (online/offline)
- Manage external service providers, agencies, and platforms

KPI Management & Reporting
- Analyze and manage relevant sales and marketing KPIs across all markets
- Prepare and present forecasts, budget plans, and performance reports for vaylens management and KOSTAL Group stakeholders
- Ensure planning reliability and transparency through structured reporting and clear performance tracking

**Qualifications**
- Over 5 years of experience in the emobility sector, ideally in a growth-oriented company or startup environment
- Deep experience in software-as-a-service (SaaS), ideally including B2B subscription models and international platform scaling
- Strong network within the emobility industry (e.g., charging infrastructure providers, OEMs, utilities, municipalities, fleet customers)
- Strong strategic and operational skills - from concept to execution
- Minimum 5 years of experience leading internationally distributed teams
- Several years of experience in key account management and software sales
- Excellent communication skills and high degree of personal responsibility
- Marketing experience
- International sales experience, ideally with a focus on the UK and France
- Willingness to travel and attend key customer meetings or industry events
- Proficiency in both German and English

**Additional Information**
- A purpose-driven company driving Europe’s transition toward electric mobility
- Passionate colleagues with a hands-on mentality
- A safe and future-oriented workplace as part of the Kostal group
- Flexible working hours and location
- Great opportunities for career growth

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