Head of Sales and Marketing

vor 9 Stunden

Dortmund, Deutschland Kostal Gruppe Vollzeit

Company
Vaylens GmbH
Location
Dortmund
/ Germany
Working hours
Full-Time
Type of work
Hybrid
Employment
Permanent
Description
The Head of Sales and Marketing at vaylens is responsible for the strategic and operational development of all sales and marketing activities, with a clear focus on sustainable growth, brand building, and international expansion. This role is pivotal to the company’s success in the rapidly growing e-mobility sector and is part of the management team of vaylens GmbH.
**Key Responsibilities**:
Strategy & Market Development
Develop and implement a comprehensive sales and marketing strategy
Focus on market development in the UK, France, and the DACH region
Create a market entry strategy for Sweden/Norway and additional markets from 2026 onwards
Strengthen the positioning of our new brand in the market
Closely monitor market trends, especially within the emobility sector
Drive business growth with a clear focus on software-as-a-service (SaaS) models, including subscription-based offerings and platform scalability
Leadership & Organization
Lead a team of currently 13 employees across five units (e.g. Sales DACH, UK, FR, Sales Operations, Brand & Marketing)
Establish clear responsibilities and foster team cohesion and performance
Expand the team both in Germany and abroad
Sales & Customer Management
Manage and expand strategic key accounts in the e-mobility sector
Support the sales team in acquiring new key accounts
Represent the company at trade shows, customer meetings, and industry events, including speaking engagements
Oversee proposal development, negotiations, and contract closures
Marketing & Brand Visibility
Responsible for further developing the brand identity and market presence
Increase brand awareness in relevant European markets
Plan and execute targeted campaigns (online/offline)
Manage external service providers, agencies, and platforms
KPI Management & Reporting
Analyze and manage relevant sales and marketing KPIs across all markets
Prepare and present forecasts, budget plans, and performance reports for vaylens management and KOSTAL Group stakeholders
Ensure planning reliability and transparency through structured reporting and clear performance tracking

**Qualifications**:
Over 5 years of experience in the emobility sector, ideally in a growth-oriented company or startup environment
Deep experience in software-as-a-service (SaaS), ideally including B2B subscription models and international platform scaling
Strong network within the emobility industry (e.g., charging infrastructure providers, OEMs, utilities, municipalities, fleet customers)
Strong strategic and operational skills - from concept to execution
Minimum 5 years of experience leading internationally distributed teams
Several years of experience in key account management and software sales
Excellent communication skills and high degree of personal responsibility
Marketing experience
International sales experience, ideally with a focus on the UK and France
Willingness to travel and attend key customer meetings or industry events
Proficiency in both German and English

**Benefits**:
A purpose-driven company driving Europe’s transition toward electric mobility
Passionate colleagues with a hands-on mentality
A safe and future-oriented workplace as part of the Kostal group
Flexible working hours and location
Great opportunities for career growth

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