Vice President of Marketing, Emea
Vor 7 Tagen
In October 2021, TripActions announced its Series F funding of $275M at a post-money upround valuation of $7.25B to help accelerate future growth plans. In April 2021, TripActions and Visa announced an expanded strategic partnership. Through the new partnership with Visa, TripActions will accelerate the growth of its next-generation corporate card offering, increasing access to flexible payment methods with built-in policy controls.
TripActions is looking for a results-oriented and strategic Vice President, EMEA Marketing who loves driving revenue and digging into new Go-To-Market challenges. You will report into the EMEA GM and lead and create the plan for programs / campaigns targeting all segments in the key geographies to fuel our EMEA expansion.
You are a seasoned growth marketer who thrives in a dynamic environment and moves quickly to build structure and process. You will be comfortable collaborating across the entire EMEA leadership team, leading the development of a comprehensive marketing plan.
**What You'll Do**:
- **Create and own the EMEA marketing strategy** targeting small/medium business up to enterprises, aligning closely with key stakeholders (in sales, supplier/alliances, product and marketing)
- **Lead a high-performing team** to execute impactful target account marketing programs that drive results
- **Collaborate** with the Global Demand Generation and Product Marketing teams to build demand generation programs that reflect local and vertical requirements
- **Shape** **the** **Message**:Partner with sales and product marketing to convert insights, messaging and assets campaigns and content that speak directly to the EMEA audience
- **Deep Business / Sales Development knowledge** to maximise total pipeline and monetise the marketing investment in EMEA
- **Target Account Marketing**: Manage strategic approaches to market at the account level with a keen understanding of leveraging account plans and ABM analytics for marketing success
- **Collaborate with Partner teams **to define the unique needs of the all EMEA geographies and build strategic plans to amplify campaigns through SIs, Resellers and Technology Partners
- **Ability to discover and develop integrated marketing** approaches, programs and channels that deliver disruptive growth, even if they're not yet in the playbook
- **Execute with Trust**:Analyse campaign results and optimise programs to increase lead volume and quality and the effectiveness of marketing spend
- **Own reporting back to the organisation**, to share results and market insights to internal partners
**What We're Looking For**:
- Minimum of 12 years experience in marketing
- Demonstrated experience and success in B2B EMEA marketing with knowledge of the broader GTM team
- Strong leadership qualities, and demonstrated success of leading a high performing team
- Deep understanding of demand, inbound and account based/target account marketing strategies
- Track record of campaign ownership and consistent success with a high return on investment
- Adept at collaborating with sales, product marketing and cross functional marketing teams
- Highly self-motivated and organised
- Excellent writing and presentation skills
- Quantitative skills to make data-driven decisions and reporting
- Bachelor's degree or higher/equivalent professional experience in Marketing, Communications or related degree with demonstrated desire for continued learning
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