Lead Web Copywriter

**Meet DeepL**:
DeepL is a global communications platform powered by Language AI. Since 2017, we’ve been on a mission to break down language barriers. Our human-sounding translations and intelligent writing suggestions are designed with enterprise security in mind. Today, they enable over 100,000 businesses to transform communications, reach new markets, and improve productivity. And, empower millions of individuals worldwide to make sense of the world and express their ideas.

Our goal is to become the global leader in Language AI, building products that drive better communication, foster connections, and make a real-life impact. To achieve this, we need talented individuals like you to join our exciting journey. If you're ready to work with a dynamic team and build your career in the fast-moving AI space, DeepL is your next destination.

**What sets us apart**:
What sets us apart is our blend of modern technology, competitive benefits, and an open, welcoming work culture that enables our people to thrive. When we share what it's like to work at DeepL, the reactions are overwhelmingly positive. This may be because of our products that have helped countless people worldwide or our shared mission to improve communication for individuals and businesses, bringing cultures closer together. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation and employee well-being. Discover what our teams have to say about life at DeepL on LinkedIn, Instagram and our Blog.

**Meet the team behind this journey**:
To be successful in this role you need to be equal parts excellent writer, editor, digital and content strategist, and brand advocate. Plus a great communicator and facilitator, used to driving decisions while orchestrating different stakeholders.

**Your responsibilities**:

- Have a passion for copywriting and a deep understanding of the role great copy plays in the customer journey and content experience.
- Establish a copy and content strategy to create consistent messaging that resonates with our audiences and is true to our brand.
- Stay up to date with our analytics and data and act on it.
- Further establish and utilize the DeepL brand voice and tone across our web channels.
- Understand localization requirements and work with our language experts.
- Influence the digital strategy and scope for our B2B marketing site.
- Work closely with art directors, designers, developers, and project managers to produce best-in-class copy.
- Collaborate with stakeholders across marketing: campaigns, PMMs, comms, and more.
- Work with our SEO team to optimize copy and define approaches for AIEO/GEO.

**Qualities we look for**:

- Demonstrable experience driving messaging and copy for medium to large B2B SaaS organizations - _please include examples of these in your portfolio when you apply_
- Deep understanding of digital content strategy, information architecture, and customer journeys.
- Excellence in writing for the web with a customer and user-centric approach
- Experience working with brand, product, comms, and regional teams, with an understanding of the subtle differences required to succeed in each context.
- Familiar with CMS, component libraries, UX patterns, and design systems
- Exceptional analytical skills and ability to quickly digest web analytics and data
- Understanding of SEO best practices as well as strategies for GEO / AIEO
- Possesses a strong work ethic, collaborative mindset, and proven ability to thrive in a fast-paced, dynamic workplace.
- Comfortable managing multiple concurrent projects and priorities.
- Experience in presentation and storytelling, including pitching ideas to stakeholders and leadership.
- You are familiar with GenAI tools for ideation and copywriting
- Strong understanding of the language AI space and/or AI in general a plus
- Bachelor’s degree in Marketing, Journalism, Communications, English, Creative Writing, or related field

**What we offer**:

- ** Diverse and internationally distributed team**: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing-we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.
- ** Open communication, regular feedback**: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy and growth mindset makes us better together.
- ** Hybrid work, flexible hours**: we offer a hybrid work schedule, with team members coming into the office twice a week. This allows you to engage directly with your team and experience the unique energy of our workspace, while still enjoying the fl