Performance Marketing Lead

ZEAL Network SE is a dynamic, international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany’s largest provider of online lotteries through our brands LOTTO24 and Tipp24, and a trusted partner of Spain’s ONCE, the second-largest national lottery, we’re shaping the future of the lottery industry. We are passionate about driving innovation, as demonstrated by our newest brands, Freiheit+ and Traumhausverlosung, which bring fresh and exciting dreams to life. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce start-ups like Omaze and DAYMADE, fueling fresh ideas and opportunities.

Our team of 250+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.

**The role**:
The Performance Marketing Lead for New Businesses will drive the marketing strategy and execution for emerging business verticals, reporting to the Director of Media & Acquisition. Serving as the primary contact for new business Vice Presidents and leading a team of four senior managers, this role is pivotal in scaling businesses by combining corporate expertise with startup agility. The role focuses on achieving ambitious growth goals by leveraging multi-channel marketing strategies and fostering strategic partnerships.

**Your tasks**:

- Lead the performance marketing team for new businesses (DHR and f+) across diverse channels, including paid social media, display, affiliate, cooperations, SEA, and SEO.
- Act as the key contact in a matrix organization for business owners while managing marketing expectations and aligning with business growth objectives.
- Develop media strategies to achieve target KPIs, focusing on new customer acquisition and funnel optimization.
- Own and manage budgets, ensuring efficient allocation and spending to drive performance.
- Analyze performance data, report results, and collaborate closely with data teams to refine strategies.
- Innovate with growth ideas, testing new channels, technologies, and strategies to scale businesses effectively.
- Build partnerships and maintain networks with platforms, agencies, and external stakeholders to enhance business opportunities.

**What you offer us**:

- 5-7 years of experience in performance marketing across corporate and startup environments, including at least two years in a leadership role.
- Proven expertise in managing multiple marketing channels, including social media, SEA, display, affiliate, cooperations, and SEO.
- Strong analytical skills and a data-driven mindset.
- Excellent stakeholder management and communication skills in both German and English.
- Ability to excel in an agile environment and manage multiple campaigns simultaneously.
- Team-oriented with demonstrated success in leading and motivating high-performing teams.

**What we offer**:

- A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
- A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
- Ongoing personal growth, supported by our product-focused organization and an annual development budget of €1,500 to invest in your professional development.
- Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.
- Flexible work options with a hybrid setup focused on results, offering the freedom to work where and how you’re most productive.
- Generous time off: enjoy unlimited vacation days in addition to your 30-day vacation allowance, with the opportunity for workations abroad using our WorkFlex tool.
- Monthly mobility allowance of €20 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
- Company pension scheme, provided in partnership with Degura, to support your future financial security.
- Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
- Quarterly company events where we gather to celebrate, along with regular team activities and informal gathering, a favorite being our Healthy Tuesday lunches or Pizza Thursdays in the office

If you're excited to be at the forefront of technical innovation, drive platform excellence, and thrive in a dynamic team, we'd love to have you on board.