Team Lead Performance Marketing

OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades together – with AI and voice-first software.

We're not just building software – we're on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 20,000+ tradespeople as customer base, we're scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We're #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.

YOUR MISSION AT PLANCRAFT

You know how to turn clicks into customers, have a strong intuition for numbers and people, and want to build something truly great? Then join plancraft as our new
Team Lead Performance Marketing (f/m/d)

In this full-time role, you'll lead a team of expert performance marketers, set the strategic direction, and bring in fresh ideas. You'll collaborate closely with our Head of Marketing and fellow Team Leads to drive growth, own performance, and create real impact—not just on paper, but in the business itself.

Your Responsibilities

• Build and lead a team of performance marketing experts – from hiring and onboarding to continuous feedback and helping them grow in their roles.
• Own our paid marketing efforts across Google, Meta, TikTok & Co. – always focusing on high quality MQL generation and profitable ROAS growth.
• Strategically oversee performance marketing initiatives using insights from tools like Looker Studio and HubSpot to guide planning and optimization.
• Align closely with Sales, Product, and other Marketing Team Leads to ensure consistent messaging and a smooth lead journey.
• Drive performance by managing KPIs such as CPL, conversion rates, and ROAS with full responsibility for reporting and budget.

YOUR PROFILE

Must-haves

• 5+ years of performance marketing experience (i.e. SEA, Paid Social, Programmatic) preferably within a fast-paced environment.
• Proven track record in MQL generation and demand generation strategies as well as budgeting, forecasting, and campaign optimization.
• Strong data analysis skills, unmatched KPI understanding and AI proficiency to leverage workflows efficiently.
• Excellent communication skills, with the ability to motivate, push and enable team members, align stakeholders and scale output.
• Strategic thinking with a highly committed, problem-solving mindset and the willingness to go the extra mile.
• First experiences in leading Performance Marketing teams.
• German and English on C1 level.

Nice-to-haves

• Experience with marketing automation tools (e.g., HubSpot, Smartly, Make)
• Familiarity with BI-tools (GA4, Looker Studio, Big Query).
• Knowledge of managing performance marketing strategies across multiple countries or regions, especially in diverse markets.
• Experience working cross-functionally with branding and creative teams.

WHY PLANCRAFT?

• Team Spirit: We're driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with three major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership: You're encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you're empowered to make meaningful decisions and drive real impact.
• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
• Tech & Tooling: You'll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
• Flexibility: Whether remote, hybrid, or on-site — you work where you're at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open, and you decide each week how often you come in. Some roles even allow for fully remote setups. And if you need a change of scenery, working abroad is always an option.
• Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.
• Mobility: You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute.
• International Environment: We're becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.

About Us

We're
#stoked
to shape the future,
#together
as a team, and
#humble
in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and LinkedIn page .

Diversity makes us better.

We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you're excited about our mission but your experience doesn't align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we're looking for.

______

On the application process

We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here . If you need adjustments or flexibility at any stage, please don't hesitate to let us know — we'll do our best to make it work for you.

Note on creating a test account:

If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.