Performance Marketing Lead

Jimdo was founded in 2007 with the mission to unleash the power of small business owners and help them thrive. Our founders realised that small businesses are the backbone of the global economy but are far less catered to than larger businesses. Jimdo set out to help these organisations by offering a wide range of tools to help boost online and digital presence. We are available in 6 different languages today, and helped build over 15 million websites, ranging from online stores, blogs, business websites, and more.

We are about 250 people strong today, with a multinational team, but with a strong anchor in the DACH region. It’s an exciting time, as we are about to launch several new products to support the micro-businesses of the world; tools such as Compliance services, CRM systems, and many others that will help transform the way we support our customers. This is why we want to work with some of the best and brightest to help us make a difference to small and micro-businesses.

**The Role**

To ignite continuous growth, Jimdo has identified a new avenue of products focusing on the Micro-business segment. Our marketing department is at the forefront of this process, helping the business target and identify the best ways of reaching our customers. As part of this, we are looking to bring on board a Performance Marketing Lead to direct all our performance marketing efforts.

As our new Performance Marketing Lead, you and your team would develop and implement the digital performance strategy across all channels. In doing so, you would drive the company KPIs, such as Users and MRR growth and improvements to ARPU, LTV and retention while optimizing CAC. You would be supporting us in a building sophisticated performance marketing function, capable of tracking how customers move through our performance marketing channels across all touch points. You would then optimise our media mix accordingly, identifying in real-time what the optimal mix of marketing channels is at that moment as our audience and demand change. Reporting to the Director of Growth, you would inherit a team of four made up of full-time employees and contractors, with scope to expand this team as we explore additional marketing channels.

**Location**

Jimdo is a global company and we are proud to work with people of 50+ nationalities that are working from 19 countries. We are happy to continue our journey and broaden the geographics of presence. We are happy to invite you to work from any location where you are eligible to work from. All the local labor regulations will be applied (local currency, taxation, contractual terms, public holidays, etc.). Wherever your working location will be, we will make sure you get proper onboarding and that you are fully equipped to become part of the team from day one.

**Responsibilities**
- You will write the acquisition strategy to clearly define the levers and tactics planned while adapting to the needs of the business.
- You manage the budget and forecast across all channels to allocate proper spending while continuously working on delivery of ROI.
- You and your team plan and execute the user acquisition campaigns while operating cross-functionally to support broad business objectives.
- You manage full-time team members as well as oversee the performance of agency and contractor groups to accomplish performance goals.
- You make data-driven assumptions and informed decisions while optimising campaigns and improving effectiveness in all media channels.
- You and your team continuously learn and experiment on how to optimize the campaigns.
- You provide thoughtful feedback for creative teams to learn and adapt based on channel and campaign needs.
- You enable your team to develop and grow, you nurture the culture of open feedback and set up your team for success.

**Requirements**:

- You have 7+ years of leadership experience in performance marketing, preferably for SaaS or subscription businesses.
- You know the specifics of German-speaking markets but demonstrate ability to perform internationally.
- You have experience in building, supervising, and coaching performance marketing teams and establishing effective processes and clear targets.
- You stay curious and up-to-date evolving performance marketing channels and tools.
- Fluent English.