Team Lead CRM

**EMBRACE THE WORLD: HOP ON YOUR NEXT ADVENTURE WITH US**

We are a lively and diverse team, founded by our CEO Julian Weselek in 2016, currently active in the DACH region and France. Our ambition is to become the leading travel company for authentic, customized, multi-day trips while being mindful of our planet: we are the first travel company in the EU to set near-term carbon reduction targets approved by the Science Based Targets initiative (SBTi): this is an imperative step toward decarbonization. We are and always will be driving the change in the travel industry for a better tomorrow.

**DESTINATION? THE WORLD**

We are discoverers. We are believers in the life-changing power of travel. On our journey we've built the amazing team that we have today - a team that sets the ambition to be remembered for building the future of travel, for consistently changing the norms of the industry and, simply, for staying true to our passion for bringing together the cultures of the world.

At Tourlane, we're committed to delivering exceptional customer experiences, and our CRM initiatives are at the heart of our strategy. We seek a Team Lead CRM passionate about customer engagement, analytical thinking, and leading high-performing teams.

**What is the role about?**
- **Team Leadership**: You'll lead, mentor, and scale a dedicated team of CRM managers to drive performance and innovation.
- **Revenue Generation**: You'll be responsible for increasing revenue through loyalty, referral and repeater programs. This means setting ambitious goals and creating strategies to reach them.
- **CRM Scaling**: Your responsibility will be to grow our CRM initiatives in DACH and France, using your understanding of these markets to drive customer growth and engagement.
- **Developing CRM** channel strategies across the DACH and French marketing, setting channel-specific goals and KPIs, and proactively reporting on their performance.

**What will you need to be successful?**
- You have strong analytical abilities with a data-driven mindset.
- You have a proven track record in scaling CRM initiatives, customer engagement, and revenue.
- You are a strong leader with the ability to develop and hire talent.
- You have at least six years of experience in CRM, including four years in a leadership role.
- You are aware and you understand the latest CRM trends and initiatives.
- You have experience in generating substantial revenue with CRM, with a positive ROI.
- You have a hands-on mentality and the ability to manage CRM initiatives across multiple departments.

**YOU ARE THE WORLD**
- We value your participation in Tourlane's success and complement your cash compensation with a package of employee stock options (ESOP)
- Flexible working setup to get the most of your working hours: we offer full flexibility in our Hybrid/Remote model, however we do expect that you take advantage of our lively Berlin office 2-3 days per week
- We share your passion for traveling: enjoy working abroad through our new program
- Your wellbeing matters to us: we offer mindfulness classes to take care of your mental health, sessions with Nilo.health
- We support all the diverse communities that make us Tourlane: join or create your own Employee Resource Group (ERG) and connect with Tourlaneans
- Dog-friendly office: we can't wait to meet your furry friends

If you're excited about the opportunity to shape the future of CRM at Tourlane and lead a team of passionate CRM managers, we'd love to hear from you.

**_ Sounds interesting? _**_We are excited to get to know you_
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