CRM Specialist

Marketing Berlin, Germany - Helsinki, Finland Full-time Save role for later Create an alert About Wolt At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe. Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life. At Wolt, no matter how fast we grow, we always strive to be among the best in the world at what we do — from product development to local operations to creating engaging marketing campaigns across our 30+ markets. We’re now looking for a CRM Specialist to join our Marketing Automation team. In this role, you’ll help take our Courier Partner CRM strategies to the next level. As part of our Global Marketing team, you’ll collaborate closely with local marketing teams to ensure that localisation is seamlessly integrated into everything we do. Since this is a newly established team within Marketing Automation, you’ll have the unique opportunity to shape how we work — bringing fresh ideas, testing new approaches, and tailoring strategies to fit each market’s unique needs. What you’ll be doing As a CRM Specialist, you’ll work across all markets, focusing on the design, implementation, and continuous improvement of our CRM strategy. You’ll analyse and interpret data to uncover insights that drive smarter decisions and more impactful campaigns. You’ll also play a hands-on role in concepting, creating, and optimising engaging, innovative CRM campaigns. **Day-to-day in this role, you’ll**: Work closely with the Senior CRM team and wider Operations team to bring our overall CRM strategy to life. Coordinate campaign activities with key stakeholders, including planning, content creation, creatives, localisation, and performance evaluation. Continuously optimise campaigns to engage, retain, and reactivate our courier partners based on user data and insights. Monitor, analyse, and share recommendations on CRM performance with relevant stakeholders. Support teams across Wolt with CRM best practices, ensuring consistent and effective use of the tool. Develop and run testing plans to maximise engagement and ROI. Stay on top of CRM and Wolt-specific user behaviour trends — and regularly share quick, actionable insights with the team. Our humble expectations Experience in setting up and executing automated lifecycle or bulk campaigns. Proven ability to work across multiple business units and collaborate with a variety of stakeholders. Strong analytical mindset — confident working with data and creating simple, insightful dashboards. Experience developing communication plans across different marketing channels. A curious learner who thrives in a fast-paced, ever-evolving environment. Hands-on experience with CRM and campaign management tools such as Iterable, Braze, Salesforce, or Klaviyo. Previous experience in food delivery, on-demand services, or e-commerce is a plus. What we offer At Wolt, you’ll get the best of both worlds — the agility of a fast-growing tech company and the impact of a global brand loved by millions. We’ll give you the space to test bold ideas, learn fast, and grow even faster. Your work will directly shape how we connect with our courier partners — and you’ll see your impact at scale. And of course, you’ll join a team that’s as humble as it is ambitious. We celebrate collaboration, curiosity, and the drive to make things better — together. Next steps Intro chat with our Talent Acquisition Partner. Interview with the Hiring Manager to dive into your experience, followed by an interview with the peers/stakeholders for this role. Case assignment (light, strategic, to see how you think). Final round with senior stakeholders. Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. Our peopleTeamOur cultureOur vision "We trust our people and give them the freedom to own their domain. In day-to-day, this means meaningful responsibilities and feedback for every employee at Wolt." - Catalina, Global Head of Wolt Ads Read Catalina's story More than fancy ads We’re here to figure out how we can help new people find Wolt and remind existing customers to keep coming back. We’re strong advoc