Content and PR Specialist

Vor 6 Tagen

Düsseldorf, Deutschland Innova Market Insights Vollzeit

**About the job**
As a Content and PR Specialist, you’ll be the voice of [Your Company Name], creating impactful content, building media relationships, and enhancing our brand’s visibility. Working closely with internal teams, you’ll align communication strategies with business goals, positioning us as a trusted thought leader in the market research industry.

**About Innova Market Insights**

INNOVA MARKET INSIGHTS is a global leader in market intelligence and business information serving the fun and fast-paced food and beverage industry. With three decades of experience Innova is a dedicated partner for industry leaders all around the world. The company is famous for trends, insights, and intelligence to build and sustain successful innovation.

**Key Responsibilities**

**Content Creation and Thought Leadership**
- Develop compelling and thought-provoking content, including blog posts, white papers, press releases, newsletters, and social media posts, that align with industry trends and business goals.
- Plan and execute webinars that are well-thought-out, engaging, and relevant to our audience, ensuring alignment with the company’s strategic goals.

**Public Relations and Media Outreach**
- Respond promptly and professionally to media inquiries, ensuring accurate and impactful representation of our brand.
- Pitch stories and secure media placements to highlight our expertise and insights in the market research industry.

**Competitor Analysis and Campaign Development**
- Design and execute campaigns that promote our presence at industry trade events, creating sophisticated and engaging themes to capture attention before and during the event.

**Insights and Localization**
- Partner with research teams to produce regional and country-specific insights that resonate with local audiences, ensuring a global yet localized approach to communication.

**Internal Communication and Team Alignment**
- Facilitate regular meetings with cross-functional teams to ensure alignment and actionable steps are taken to address strategic initiatives.
- Create a framework that encourages proactive contributions and accountability from team members while maintaining an open line of communication.

**Your Qualifications**
- **Experience**: 3+ years of experience in content creation, public relations, or a similar role, ideally in market research, consumer goods, or lifestyle industries.
- ** Education**: Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Knowledge of SEO best practices for content and PR strategies.

**Desired Skills**:

- Exceptional writing and editing skills, with the ability to create compelling, error-free content for diverse audiences.
- Strong media relations expertise with a proven track record of securing coverage in prominent outlets.
- Strategic thinker with the ability to anticipate trends and produce timely, impactful campaigns.
- Proficient at managing multiple projects and deadlines in a fast-paced environment.

**What We Offer**:

- Flexible freelance/part-time opportunity with the option to work on-site or fully remote.
- Competitive compensation based on experience and performance.
- Opportunity to make a significant impact by shaping our public image and positioning us as industry leaders.

**Are You Ready to Grow with Us?

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